Case study
Public Insurance Claim Adjuster
This client is a newer public insurance claims adjuster handling residential, commercial, denied, and underpaid claims within their respective markets. Due to their lack of visibility, they were struggling to stand out among their competitors, and they needed a strong marketing strategy to establish brand recognition.
Results
Increase in new leads
Google Search Ads Drive Calls and Conversions
We were hired to address the lack of organic growth and visibility and to increase phone calls, as calls are the main lead type in the insurance claim industry.
The Challenge
They were not organically gaining traction within their market due to several factors:
● They were a new company and weren’t widely recognized in their market yet.
● Their competitors were more established, higher ranking, and had been in the industry longer.
● They lacked a marketing strategy and didn’t understand how to get in front of prospective clients.
The Solution
- We created and executed a Google Search ad campaign focused on a variety of claim types.
- We focused on increasing brand awareness and recognition on Google Search with ads that prompted prospective clients to pick up the phone and call the client with their claim information.
Results
We continue to grow this client’s online presence and customer base by helping them stand apart from their competition in a highly competitive market.
- 390.91% increase and 172 new leads via Google Search ads