LinkedIn Ads
LINKEDIN ADS AGENCY IN JACKSONVILLE
Brands have seen a 33% increase in purchases resulting from ad exposure on LinkedIn
With over 700 million active users, LinkedIn stands as the primary social media hub for professionals in the business sphere. Renowned for its robust advertising features and precise targeting options, LinkedIn holds significant value for B2B enterprises seeking to enhance brand visibility and cultivate leads in the online realm.
In today’s digital landscape, LinkedIn serves as a virtual equivalent of an outbound sales team. Need to connect with CEOs across a specific industry? LinkedIn’s targeting capabilities empower you to achieve precisely that.
Similar to Facebook, LinkedIn offers a diverse range of ad formats, including videos, images, and carousels. However, instead of relying on interests or purchasing behaviors, LinkedIn enables advertisers to target audiences based on educational background, job roles, company affiliations, and areas of expertise.
LinkedIn presents various campaign types tailored to different marketing objectives:
- Awareness, Reach, and Traffic Campaigns
- Video Campaigns
- Customer Targeting and Lookalike Campaigns
- Retargeting and Remarketing Campaigns
- Conversion and Lead Campaigns
LinkedIn Ads Explained
LinkedIn Ads are a form of advertising offered by the professional networking platform LinkedIn. They allow businesses to promote their products or services to a targeted audience of professionals based on various criteria such as job title, industry, company size, and more.
- Targeted Audience: LinkedIn Ads enable businesses to reach a highly targeted audience of professionals based on their job title, industry, skills, and other demographic factors.
- Professional Network: LinkedIn’s user base consists of professionals from various industries, making it an ideal platform for B2B marketing and networking.
- Brand Awareness: LinkedIn Ads can help businesses increase brand visibility among professionals and decision-makers in their industry.
- Lead Generation: With features like Lead Gen Forms, LinkedIn Ads can facilitate the generation of high-quality leads for businesses.
- Analytics and Insights: LinkedIn Ads provide detailed analytics and insights into campaign performance, allowing businesses to optimize their advertising strategies effectively.
Why Run LinkedIn Ads
Maximizing the impact of LinkedIn ads requires a strategic approach encompassing various components that includes ongoing refinement. Our approach to crafting and overseeing LinkedIn ad campaigns revolves around delivering tailored creatives—from photos, videos, to carousels—to the precise market being targeted. We prioritize customizing messaging to resonate with each specific market segment you aim to engage.
Sponsored Content
Promote your content, such as posts, articles, videos, and text to a targeted audience in their LinkedIn feeds. We will work with you to determine which keywords and phrases are the most beneficial for targeting prospects and optimize your strategy around them.
Dynamic Ads
Create personalized ads that dynamically adjust content based on the viewer’s profile. We will help to create a strategy that will reach people at all stages of the buyer’s journey.
Lead Gen Forms
Capture leads directly within the LinkedIn platform with pre-filled forms. We will help to develop compelling content to turn warm leads into prospects.
LinkedIn Ads Management
To achieve optimal results with LinkedIn ads, it’s essential to utilize a range of components and consistently refine them. Our strategy for crafting and overseeing LinkedIn ad campaigns revolves around delivering tailored creative content—whether it be images, videos, or carousels—to precisely target specific market segments.
Harnessing LinkedIn’s array of communication tools, businesses can engage with prospective clients effectively. Yet, achieving success hinges on employing the right audience targeting tactics and crafting compelling content and ads to drive user interaction.
All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.
Our team compiles competitor research, reviewing ad channels utilized, and messaging/promotion strategy. Market analysis provides key insights into the target audience and their digital consumption and habits, which help fine-tune the digital marketing strategy.
Our team identifies the top audience groups across LinkedIn to curate and segment based on age, location, company, job role, and seniority and work-related interests.
Additional audiences are built and curated utilizing customer lists for lookalike campaigns and pixel tagging for retargeting campaigns.
Identify the right cities, zip codes, and neighborhoods that contain your ideal audience.
Our team puts together the ad creative – words, images, videos, and slides – used to create multiple variations of ads for your business on LinkedIn.
For LinkedIn ads, we prefer to utilize a variety of creative – photos, slides, videos – to identify which ad format encourages the most engagement and action from your audience.
*We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography are available for an additional fee.
Bid strategies are the automated rules and approach to buying advertising on Facebook and Instagram.
Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.
Bid strategies can focus on maximizing reach, traffic, conversions, or hitting a specified cost per acquisition figure.
We work with your team to identify the exact KPIs to track for each campaign.
Our digital marketing tracking capabilities include:
- Traffic and website engagement.
- Website form submissions.
- Phone calls and call recording.
- Live chat and messenger bots.
- Email opt-ins.
- Conversion tracking through a variety of CRM and e-commerce platforms.
Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.
You can regularly expect fresh ideas from our team new keywords to test, fresh images and video ideas, as well as website improvements you can make to help with conversion.
Our Process
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance but to also fully educate and empower your team. In today’s digital world, communication speed and forward-thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
Brands We Work With
Results
Orthodontic Practice – 130% Increase in New Leads from Digital Ads
Learn How We Did ItSpine & Pain Medical Practice: 84% Increase in New Patient Intakes
Learn How We Did It8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fee
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
LinkedIn Ad Partner
We have a long-standing partnership with LinkedIn for both Ads and Analytics. Plus, we have access to enhanced Linkedin Ads support that others do not.
Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
Let’s Connect
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding our LinkedIn Ads agency in Jacksonville, FL.