SERVICES

LinkedIn Ads

LINKEDIN ADS MANAGEMENT

Dominate B2B Prospecting & Nuturing with LinkedIn Ads

LinkedIn has grown to nearly 700 million active users and is widely regarded as the premier social media platform for business professionals. With powerful advertising features and targeting capabilities, LinkedIn has become an important platform for B2B businesses looking to build brand awareness and discover and nurture leads online.

In our very digital world, LinkedIn can deliver the same functions as an outside sales team. Looking to get in front of every CEO within a certain industry? LinkedIn has the targeting capabilities to help you do just that.

LinkedIn offers a similar suite of ads as Facebook, including videos, photos, and carousels. But rather than targeting based on interest or shopping habits, LinkedIn can target audiences based on education level, job titles, companies, and areas of specialization.

Campaign Types on LinkedIn:

  • Awareness, Reach & Traffic Campaigns
  • Video Campaigns
  • Customer Targeting & Lookalike Campaigns
  • Retargeting Campaigns
  • Video Campaigns
  • Conversion & Lead Campaigns

LinkedIn offers a wealth of communication tools for businesses to utilize with new, potential customers. However, to reach the right leads for your business, campaigns need to utilize the correct audience targeting strategy and develop content and ads that will drive user engagement.

Free Audit of Your Online Presence

Contact us today to get a free audit of your digital presence on search, social media, and paid ads!

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LinkedIn Ads Management

To get the maximum effect from LinkedIn ads, a variety of elements need to be deployed and continually optimized. Our guiding principle for creating and managing LinkedIn ad campaigns is serving the right creative – photos, videos, and slides – to the appropriate market segment being targeted.

Today, content customization is king. We work to custom tailor the message for each particular market segment you are looking to attract.

1. Full Competitor & Market Analysis

All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.

Our team compiles competitor research, reviewing ad channels utilized, and messaging/promotion strategy. Market analysis provides key insights into the target audience and their digital consumption and habits, which help fine-tune the digital marketing strategy.

2. Audience Research & List Creation

Our team identifies the top audience groups across LinkedIn to curate and segment based on age, location, company, job role, and seniority and work-related interests.

Additional audiences are built and curated utilizing customer lists for lookalike campaigns and pixel tagging for retargeting campaigns.

3. Geotargeting Strategy

Identify the right cities, zip codes, and neighborhoods that contain your ideal audience.

4. Ad Creative Development

Our team puts together the ad creative – words, images, videos, and slides – used to create multiple variations of ads for your business on LinkedIn.

For LinkedIn ads, we prefer to utilize a variety of creative – photos, slides, videos – to identify which ad format encourages the most engagement and action from your audience.

*We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography are available for an additional fee.

5. Bid Strategy Implementation & Optimization

Bid strategies are the automated rules and approach to buying advertising on Facebook and Instagram.

Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.

Bid strategies can focus on maximizing reach, traffic, conversions, or hitting a specified cost per acquisition figure.

6. Traffic & Conversion Tracking

We work with your team to identify the exact KPIs to track for each campaign.

Our digital marketing tracking capabilities include:

  • Traffic and website engagement.
  • Website form submissions.
  • Phone calls and call recording.
  • Live chat and messenger bots.
  • Email opt-ins.
  • Conversion tracking through a variety of CRM and e-commerce platforms.
7. Monthly Management and Optimization

Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.

You can regularly expect fresh ideas from our team new keywords to test, fresh images and video ideas, as well as website improvements you can make to help with conversion.

Our Process

Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance but to also fully educate and empower your team. In today’s digital world, communication speed and forward-thinking strategies are key for growth.

Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

1. Friendly Meetup

We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.

2. Research & Strategy Outline

We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.

3. Strategy Presentation

We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.

4. Campaign Buildout

Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.

5. Monitor & Adjust

Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.

Brands We Work With

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Results

Orthodontic Practice – 130% Increase in New Leads from Digital Ads

Learn How We Did It

Spine & Pain Medical Practice: 84% Increase in New Patient Intakes

Learn How We Did It
More Results

8Reasons

YOU'LL LOVE WORKING WITH US

1

No Contracts

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
2

Flat Rate Monthly Fee

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
3

Transparent Pricing

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
4

No Setup or Startup Fees

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
5

No Ad Budget Requirements

You are free to increase or decrease your ad budget as much as you want with no consequences.

You are free to increase or decrease your ad budget as much as you want with no consequences.
6

Advanced Tracking Services at Cost

Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.

Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
7

LinkedIn Ad Partner

We have a long-standing partnership with LinkedIn for both Ads and Analytics. Plus, we have access to enhanced Linkedin Ads support that others do not.

We have a long-standing partnership with LinkedIn for both Ads and Analytics. Plus, we have access to enhanced Linkedin Ads support that others do not.
8

Fresh Ad Creative & Content

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

Let’s Connect

    We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.

    Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.

    (904) 373-1152