SERVICES

Facebook & Instagram Ads

Name: Soud Marketing
Price range: $$

FACEBOOK AD MANAGEMENT IN JACKSONVILLE, FL

Get Discovered By Future Customers

Today, a large portion of the world’s population goes to Facebook and Instagram to discover NEW – new products, new services, new fashion styles, new fitness tips, new restaurants, new travel spots, new medical procedures, and new neighborhood businesses just like yours.

With over a billion monthly active users, Facebook and Instagram represent the largest social media channel in the world and have empowered both individuals and businesses, alike. Word of mouth has gone visual and viral, with customers now having the ability to share their experience with your brand instantly with photos, videos, and captions for context.

Campaign Types on Facebook & Instagram

Awareness, Reach & Traffic Campaigns
Video Campaigns
Customer Targeting & Lookalike Campaigns
Retargeting Campaigns
Video Campaigns
Conversion & Lead Campaigns

Facebook and Instagram offer a wealth of communication tools for businesses to utilize with new potential customers. However, to access the right people for your business, campaigns need to utilize the right audience targeting strategy and develop content and ads that will drive user engagement.

Free Audit of Your Online Presence

Facebook Ads Management

To get the maximum effect from Facebook and Instagram, a variety of elements need to be deployed and continually optimized. Our guiding principle for creating and managing Facebook Ad campaigns is matching the right creative – photos, videos, and swipes – with the market segment being targeted.

Today, content customization is king. We work to custom tailor the message for each particular market segment you are looking to attract.

1. Full Competitor & Market Analysis

All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.

Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the digital marketing strategy.

2. Audience Research & List Creation

Our team identifies the top audience groups across Facebook and Instagram to curate and segment based on age, gender, location, life stage/socioeconomic demographics, interests, etc.

Additional audiences are built and curated utilizing customer lists for lookalike campaigns and pixel tagging for retargeting campaigns.

3. Geotargeting Strategy

Identify the right cities, zip codes, and neighborhoods that contain your ideal audience.

4. Ad Creative Development

Our team puts together the ad creative – words, images, videos, and graphics – used to create multiple variations of ads for your business on Google, Facebook/Instagram, YouTube, etc.

For Facebook Ads, we prefer to utilize a variety of creative – photos, carousels, videos, swipes – to identify which ad format encourages the most engagement and action from your audience.

*We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography are available for an additional fee.

5. Bid Strategy Implementation & Optimization

Bid strategies are the automated rules and approach to buy advertising on Facebook and Instagram.

Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.

Bid strategies can focus on maximizing reach, traffic, conversions, or hitting a specified cost per acquisition figure.

6. Traffic & Conversion Tracking

We work with your team to identify the exact KPIs to track for each campaign.

Our digital marketing tracking capabilities include:

Traffic and website engagement.
Website form submissions.
Phone calls and call recording.
Live chat and messenger bots.
Email opt-ins.
Conversion tracking through a variety of CRM and e-commerce platforms.

7. Monthly Management and Optimization

Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.

You can regularly expect fresh ideas, new keywords to test out, different images and video ideas, as well as website improvements you can make to help with conversion.

Our Process

Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.

Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

1. Friendly Meetup

We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.

2. Research & Strategy Outline

We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.

3. Strategy Presentation

We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.

4. Campaign Buildout

Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.

5. Monitor & Adjust

Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.

Brands We Work With

Results

Orthodontic Practice – 130% Increase in New Leads from Digital Ads

Learn How We Did It

Spine & Pain Medical Practice: 84% Increase in New Patient Intakes

Learn How We Did It

More Results

8Reasons

YOU'LL LOVE WORKING WITH US

No Contracts

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

Flat Rate Monthly Fee

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

Transparent Pricing

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

No Setup or Startup Fees

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

No Ad Budget Requirements

You are free to increase or decrease your ad budget as much as you want with no consequences.

Advanced Tracking Services at Cost

Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.

Facebook & Google Ad Partner

We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.

Fresh Ad Creative & Content

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

Let’s Connect

We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.

Plus, we’ll give you all the details about our free audit of your digital presence.

(904) 373-1152