SERVICES

Display Ads

Name: Soud Marketing
Price range: $$

DISPLAY AD MANAGEMENT IN JACKSONVILLE, FL

Get Discovered By Your Audience with Targeted Display Campaigns

Display and video campaigns target new customers by placing relevant banner ads in front of them when they’re most likely to buy.

Successful display advertising takes a completely different marketing approach than advertising on other digital channels, such as search and social media. Display advertising is best for building awareness and keeping your business top of mind.

If you’re launching a new product or service or trying to establish your brand in a local market, you need to generate interest and demand for your business. To do this you need to get in front of as many people as possible that fit your target customer profile. This is where display and video campaigns really shine.

We’ve been running display and video campaigns for the past 16 years, working with both local and national clients to drive brand awareness & reach new customers. Our collective team knowledge and experience with budgeting, keyword & audience targeting, ad creative development and bid management strategies that scale revenue growth is unrivaled.

The secret to successful digital display ad campaigns is: Serving ads to the RIGHT PEOPLE, at the RIGHT TIME and with the RIGHT MESSAGE.

Simple as that.

Free Audit of Your Online Presence

Display Ad Management

To get maximum effect from display ad campaigns a variety of elements need to be deployed and continually optimized. Our guiding principal for creating and managing display campaigns is serving the right message to the appropriate market segment being targeted.

We work to custom tailor the ad message for each particular market segment you are looking to attract.

1. Full Competitor and Market Analysis

All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.

Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the digital marketing strategy.

2. Audience Research and List Creation

Our team identifies the top audience groups across […] to curate and segment target audiences based on age, gender, location, life stage/socioeconomic demographics and interests, etc.

Additional audiences are built and curated utilizing customer lists and pixel tagging for retargeting campaigns.

3. Geotargeting Strategy

Identity the right cities, zip codes and neighborhoods that contain your ideal audience.

4. Ad Creative Development

Our team puts together the ad creative – words, images, videos and graphics – used to create multiple variations of ads for your business on the display and app ad networks.

For display campaigns we prefer to utilize a variety of creative: photos and videos – to identify which ad format encourages the most engagement and action from your audience.

*We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography is available for an additional fee.

5. Bid Strategy Implementation & Optimization

Bid strategies are the automated rules and approach to buy advertising on display ad networks.

Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.

Bid strategies can focus on maximizing reach, traffic, conversions or hitting a specified cost per acquisition figure.

6. Traffic & Conversion Tracking

We work with your team to identify the exact KPIs to track for each campaign.

Our digital marketing tracking capabilities include:

traffic and website engagement
website form submissions
phone calls and call recording
live chat and messenger bots
email optins
conversion tracking through a variety of CRM and ecommerce platforms

7. Monthly Management and Optimization

Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.

You can regularly expect fresh ideas from our team new keywords to test out, fresh images and video ideas, as well as website improvements you can make to help with conversion.

Our Process

Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.

Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

1. Friendly Meetup

We’ll start out by meeting in-person and talking through your business goals, current marketing challenges and growth expectations.

2. Research & Strategy Outline

We’ll put together a strategy plan, specific for your company, with a focus on maximizing all the opportunities we see for growth.

3. Strategy Presentation

We meet with your team to present and discuss the overall strategy & campaign specifics, outlining: audience targeting, channel & messaging strategy, promotional offers and tracking capabilities.

4. Campaign Buildout

Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and longterm brand growth.

5. Monitor & Adjust

Continually monitor campaign performance: traffic, engagement and revenue generated; adjusting where necessary to improve performance at each stage of the consumer journey.

Brands We Work With

Results

Orthodontic Practice – 130% Increase in New Leads from Digital Ads

Learn How We Did It

Spine & Pain Medical Practice: 84% Increase in New Patient Intakes

Learn How We Did It

More Results

8Reasons

YOU'LL LOVE WORKING WITH US

No Contracts

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

Flat Rate Monthly Fee

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

Transparent Pricing

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

No Setup or Startup Fees

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

No Ad Budget Requirements

You are free to increase or decrease your ad budget as much as you want with no consequences.

Advanced Tracking Services at Cost

Any and all advanced tracking services are deployed at cost, with no agency markup, to the client. not fully satisfied. You are in full control.

Google & Facebook Ad Partner

We have a long-standing partnership with Facebook and Google for both Ads and Analytics. Plus, we have access to enhanced platform support that others do not.

Fresh Ad Creative & Content

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

Let’s Connect

We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.

Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.

(904) 373-1152