Website Design & Maintenance in Jacksonville, FL
No matter what you sell, your website is the digital storefront of your business. It’s where your customers go to learn everything about you, from your products/services, location, and hours to your company story and philosophy.
As our world becomes more digital, consumers’ expectations for websites are continuously increasing. Not only do they want to easily find the exact information they’re looking for, but they want to be able to do so quickly and in a visually appealing manner.
Whether you need to develop a website from the ground up or simply a refresh on your current site, a full site or only a landing page to accompany a specific campaign, we can help.
When it comes to website design, many people focus on aesthetics and what looks good while overlooking important structural and technical elements. Remember, your customers aren’t the only ones reading your website. So is Google. And it’s important that Google and other search engines understand your business so that customers can find you when they’re looking for products or services you offer.
Website elements that are important to search engines include:
We’ve been in the digital marketing space for a long time. We’ve watched the evolution of website design and worked through countless Google algorithm changes and updates. We understand what matters most when it comes to designing and building a website, from what your customers want to experience to what the search engines need to see.
An effective website starts with the structure and design. We consider your industry, business goals, and competition in order to design a website that will meet the needs of your customers as well as your business goals. All designs are optimized for conversions (click to call, form submissions, etc.) as well as important technical SEO components (speed, mobile compatibility, etc.).
Our content team is obsessed with writing copy that works. Whether it’s clever and punny or professional and sophisticated, our copywriters love finding the perfect voice to motivate website visitors to take action. We focus on readability and scannability so your customers can easily find and understand the information they’re looking for. And we never forget about SEO, ensuring your content includes strategic keywords and linking strategies.
Websites are not – and should not be – a build it and forget it thing. Not only will we host your website on our server, but we will also continuously run security and technical checks. Plus, you will inevitably have changes as time goes on and we’ll be ready to make them as you need them.
We want to be clear on one thing – we are not a large, full-service agency. We are a micro agency that is both intellectually and financially focused on digital ad campaigns and the components that make them more successful (content and SEO). This is by design and we work hard to keep it that way.
We strongly believe the full-service agency era is coming to an end. The world of marketing has gotten too complex for them to be effective and they simply do not have the time, budget, or know-how to build and manage effective ad campaigns.
As a micro agency, we stay in our lane, and that lane is digital advertising. Digital is what we know and all we do. This allows us to dedicate more time getting to know you, your business, and how your goals can best be achieved in the digital world.
As a small team, we are able to become a true extension of your team.
We’ve mastered the process to design and build websites that play an integral role in the growth of your business. Our website plans are customized for each client, taking into account the industry they are in, the level of competing websites, and the type of content their users engage with.
Here are the steps and deliverables included in our website design and maintenance package.
An effective website requires a thorough understanding of your competitors’ websites and web pages. This information will be used to build a custom strategy plan to ensure your website competes with your top competitors.
Communication between both parties is key and one of the biggest drivers of success. Website design and builds are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create websites that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategy plan, specific for your company, with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and website specifics, outlining the site structure, design strategy, content plan, and conversion capabilities.
Websites are designed and built in a timely and tactical manner, focused on client buy-in and long-term growth capabilities.
Continually monitor website performance – traffic, engagement, and conversions – adjusting content where necessary to improve performance at each stage of the consumer journey.
Working with Ronnie over the last few years has been so rewarding for my clients and my business. He is a wealth of knowledge and a great agency partner.
Stephanie G, Creative Agency Owner
I trust the team at Soud completely. They explain, guide and implement campaigns that create leads and real results for my clients. They know what they are doing and I’m grateful to work with them.
Kathy F, Partner, Enterprise Marketing
Working with Ronnie and his team has made my life so much easier. I now go into my marketing meetings armed with data and actionable insights.
Caroline R, Marketing Director
YOU'LL LOVE WORKING WITH US
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
You are free to increase or decrease your ad budget as much as you want with no consequences.
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you all the details about our Free Digital Marketing Campaign program..