Local & Organic SEO in Jacksonville, FL
91% of organizations said SEO boosted website performance in 2024
There is a lot more to Search Engine Optimization (SEO) than most people realize. While SEO used to involve simply including some key words in your web copy, it has evolved and grown into a strategic, multifaceted, and technically advanced digital marketing strategy. Adding keywords to your web copy is only one small part of SEO.
Today, an effective SEO strategy must include title tags, alt tags, meta descriptions, internal linking strategy, external linking strategy, Google Business Profile optimization, page layout optimization, business listings, and more.
Why Soud Marketing for SEO
- 20 years working in SEO for service-based businesses
- Custom content development strategy that both helps your pages rank higher and rank for a wider variety of keywords
- Experienced in-house content team that builds content-at-scale for your business
- Advanced monitoring tools to properly measure the full effectiveness of SEO
Brands We Work With
Results
47.26% Increase in New Leads for Medical School Exam Tutor Program
Learn How We Did It32.43% Increase in New Leads for Eclectic Barber Shop
Learn How We Did It76% Increase in New Leads for Multi-Location Acupuncture Provider
Learn How We Did ItThe Soud Marketing Advantage
We want to be clear on one thing – we are not a large, full-service agency. We are a small digital marketing agency specializing in two things:
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Increasing qualified traffic to your website.
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Increasing the conversion rate on your website.
Simply put, our focus is to drive more potential customers to your website and convince those visitors to take the next step with your business, whether that be purchasing a product, scheduling an appointment, booking a consultation, etc. We achieve this through digital ads, search engine optimization, and content creation and optimization.
We concentrate solely on the key elements needed to be successful in digital marketing today – detailed ad account buildout, performance and conversion tracking, effective website content, and competitor analysis. We firmly believe these components need to be paramount rather than afterthoughts. So, that’s what we specialize in.
Digital marketing is what we know and all we do. This allows us to dedicate more time getting to know you, your business, and how your goals can best be achieved in the digital world. As a small team, we are able to become a true extension of your team.
Local SEO Service
We’ve mastered the process to achieve great rankings and more traffic from SEO. Our SEO plans are customized for each client, taking into account the industry they are in, the level of competing websites, and the type of content their users engage with.
Here are the steps and deliverables included in our local SEO package.
Good SEO requires a thorough understanding of your competitors websites and web pages. This information will be used to build a custom strategy plan to get your website ranking above your top competitors.
- Technical Website Audit – fixing any issues obstructing crawl-ability and page speed.
- Keyword Research – research to discover the best keywords to use on each page of your website.
- Page Optimization – optimizing website pages with title tags, meta description tags, images, and page copy.
- Schema Markup – adding proper schema and microdata throughout the website, where applicable.
Optimizing and fully building out all social media channels to include all relevant and consistent business information, as well as uploading all business branding and assets.
- Google My Business Optimization – claim, verify, and fully optimize your Google My Business listing.
- Additional Local Business Listings – claim and fully optimize both relevant business and local directory listings.
- Online Reviews Expansion – increase the amount of positive online reviews.
Adding fresh, new pages to your website each month or improving/adding to existing copy that is already on your website. Essentially, more content means more opportunity to go after a wider variety of keyword phrases, which in turn helps your website rank and get traffic for more search phrases.
Think of links as the highway systems of the internet transporting visitors from one website to another. The more good quality links you have pointed to your website and internal pages, the higher your rankings will climb. There are two types of links we go after: directory links and editorial links. Directory links are from local and relevant business directories. Editorial links are from local area websites and industry-specific publications (interviews, articles, business profiles, etc.).
Approach & Process
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specific for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
What Our Clients Say
8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fees
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
Google & Facebook Ad Partner
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
Expect Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
FAQs
SEO (Search Engine Optimization) is the optimization on a website to improve its visibility on popular search engines like Google. It involves technical strategies to rank higher and more frequently in search results.
SEO is a long-term strategy, and results can take anywhere from 3 to 6 months, depending on factors like competition, website authority, and the quality of content and optimization efforts.
High-quality, relevant content is crucial for SEO. It helps attract potential new customers, answers their questions, and signals to search engines that your site is valuable.
Regularly updating content ensures accuracy, keeps it relevant and up to date, and signals to search engines that your website is active.
You can track SEO performance using tools like Google Analytics, Google Search Console, and third-party platforms like Ahrefs. At Soud Marketing, we can help track all of that for you!
Let’s Connect
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you a free assessment of your business’s digital presence.