SEO & LOCAL SEO IN JACKSONVILLE, FL
There is a lot more to Search Engine Optimization (SEO) than most people realize. While SEO used to involve simply including some key words in your web copy, it has evolved and grown into a strategic, multifaceted, and technically advanced digital marketing strategy. Adding keywords to your web copy is only one small part of SEO.
Today, an effective SEO strategy must include title tags, alt tags, meta descriptions, internal linking strategy, external linking strategy, Google Business Profile optimization, page layout optimization, business listings, and more.
Without getting too techy, here’s a quick digital marketing lesson. There are actually two types of SEO:
Which one do you need? Depends on your business and your goals. If you are a local business, you definitely need to optimize your local SEO. SEO requires a commitment to content development, whether it be new web page, blogs, or simply expanding on your current content.
As search engines like Google continue to innovate and change their algorithms, so too must your SEO strategy. SEO is a constantly moving target, but we have the knowledge and experience to keep your business showing up in relevant search results.
Just like with PPC advertising, SEO allows you to choose the keywords and phrases that you want to show up for in search results. We will work with you to determine which keywords and phrases are the most beneficial to your business goals and optimize your SEO strategy around them.
Everyone has different habits and tendencies when it comes to how they search for businesses and services they need or want. We will ensure your business is optimized to show up no matter where someone is searching.
SEO allows for visibility across a wider range of keywords and topics than running ads. The right keyword strategy can get your business to rank for search phrases and questions that are relevant to your service or product offerings. We will help develop and implement a keyword strategy that will reach people at all stages of the buyer’s journey.
We want to be clear on one thing – we are not a large, full-service agency. We are a micro agency that is both intellectually and financially focused on digital ad campaigns and the components that make them more successful (content and SEO). This is by design and we work hard to keep it that way.
We strongly believe the full-service agency era is coming to an end. The world of marketing has gotten too complex for them to be effective and they simply do not have the time, budget, or know-how to build and manage effective ad campaigns.
As a micro agency, we stay in our lane, and that lane is digital advertising. Digital is what we know and all we do. This allows us to dedicate more time getting to know you, your business, and how your goals can best be achieved in the digital world.
As a small team, we are able to become a true extension of your team.
We’ve mastered the process to achieve great rankings and more traffic from SEO. Our SEO plans are customized for each client, taking into account the industry they are in, the level of competing websites, and the type of content their users engage with.
Here are the steps and deliverables included in our local SEO package.
Good SEO requires a thorough understanding of your competitors websites and web pages. This information will be used to build a custom strategy plan to get your website ranking above your top competitors.
Optimizing and fully building out all social media channels to include all relevant and consistent business information, as well as uploading all business branding and assets.
Adding fresh, new pages to your website each month or improving/adding to existing copy that is already on your website. Essentially, more content means more opportunity to go after a wider variety of keyword phrases, which in turn helps your website rank and get traffic for more search phrases.
Think of links as the highway systems of the internet transporting visitors from one website to another. The more good quality links you have pointed to your website and internal pages, the higher your rankings will climb. There are two types of links we go after: directory links and editorial links. Directory links are from local and relevant business directories. Editorial links are from local area websites and industry-specific publications (interviews, articles, business profiles, etc.).
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specific for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
Working with Ronnie over the last few years has been so rewarding for my clients and my business. He is a wealth of knowledge and a great agency partner.
Stephanie G, Creative Agency Owner
I trust the team at Soud completely. They explain, guide and implement campaigns that create leads and real results for my clients. They know what they are doing and I’m grateful to work with them.
Kathy F, Partner, Enterprise Marketing
Working with Ronnie and his team has made my life so much easier. I now go into my marketing meetings armed with data and actionable insights.
Caroline R, Marketing Director
YOU'LL LOVE WORKING WITH US
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
You are free to increase or decrease your ad budget as much as you want with no consequences.
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you a free assessment of your business’s digital presence.