CONSULTING SERVICES

Strategic Marketing Planning

CUSTOMIZED LONGTERM MARKETING PLANNING

Create a Profitable Longterm Marketing Strategy for Growth

At Soud Marketing, we live by the motto, “failing to plan is planning to fail.” Long-term success in marketing is dependent on first developing a comprehensive, integrated strategy, and then executing it.

Putting the time, energy, and thought into the front end guarantees better results on the back end, including:

  • Proper budget and resource allocation.
  • Putting the right people in the right roles.
  • Creating more engaging content.
  • Access to more useful reporting and analytics.

Taking the time to develop a strategy enables companies to capitalize on the current landscape and adapt easier to changes in the marketplace when they inevitably happen.

Free Audit of Your Online Presence

Contact us today to get a free audit of your digital presence on search, social media, and paid ads!

    Strategic Marketing Consulting

    Soud Marketing offers strategic marketing program development for both direct-to-consumer (B2C) and business-to-business (B2B) companies. It is an excellent option for companies that have seen some success in marketing and are ready to take their efforts to the next level.

    1. Analysis of Current Standing
    • Revenue
    • Client Database
    • Marketing Materials
    • Marketing Tech Tools
    • Sales Process
    • Customer Service & Support
    • Competitor Review & Analysis
    2. Financial Planning
    • Analyze Expenses
    • Project Costs
    • Forecast Revenue
    3. Create Promotional Plan
    • Identify Offering
    • Determine Timeframe
    4. Develop Marketing Program
    • Set Goals & KPIs
    • Budget
    • Identify Marketing Tech Needs
    • Website & Website Content
    • Geographic Strategy
    • Identify Target Personas & Audience Building
    • Content Development Plan
    • Channel Strategy
    • Omnipresence Ad Strategy
    • Tracking & Reporting
    • Plan to Scale
    6. Customer Retention Plan
    • Post Purchase Marketing Strategy
    • Customer Support Post Product/Service Delivery
    • Ongoing Outreach

    Our Process

    Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance but also fully educate and empower your team. In today’s digital world, communication speed and forward-thinking strategies are key for growth.

    Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

    1. Friendly Meetup

    We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.

    2. Research & Strategy Outline

    We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.

    3. Strategy Presentation

    We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.

    4. Campaign Buildout

    Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.

    5. Monitor & Adjust

    Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.

    Brands We Work With

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    Results

    Orthodontic Practice – 130% Increase in New Leads from Digital Ads

    Learn How We Did It

    Spine & Pain Medical Practice: 84% Increase in New Patient Intakes

    Learn How We Did It
    More Results

    8Reasons

    YOU'LL LOVE WORKING WITH US

    1

    No Contracts

    We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

    We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
    2

    Flat Rate Monthly Fee

    It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

    It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
    3

    Transparent Pricing

    You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

    You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
    4

    No Setup or Startup Fees

    You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

    You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
    5

    No Ad Budget Requirements

    You are free to increase or decrease your ad budget as much as you want with no consequences.

    You are free to increase or decrease your ad budget as much as you want with no consequences.
    6

    Advanced Tracking Services at Cost

    Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.

    Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
    7

    16-Year Google Partner

    We have a long-standing partnership with Google for both Ads and Analytics. Plus, we have access to enhanced Google Support that others do not.

    We have a long-standing partnership with Google for both Ads and Analytics. Plus, we have access to enhanced Google Support that others do not.
    8

    Fresh Ad Creative & Content

    We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

    We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

    Let’s Connect

      We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.

      Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.

      (904) 373-1152