CONSULTING SERVICES

Conversion Optimization

WEBSITE & LANDING PAGE CONVERSION OPTIMIZATION

Get Your Website to Convert More

Sometimes a business needs more traffic. And, sometimes a business needs to convert the traffic it already has more effectively and efficiently. This is where conversion rate optimization (CRO) comes in.

Conversion rate optimization, per Wikipedia, is defined as:

A system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

Our conversion rate optimization projects work to:

  1. Increase revenue per website visitor.
  2. Lower your customer acquisition costs.

Think about this. If your website currently received 20,000 visitors per month and your conversion rate is 2%, then that equates to 400 new customers each month. In order to grow from this point, you can either:

A – pay to increase the amount of traffic to your website, which requires you to purchase more digital advertising. So, if you increase from 20,000 to 30,000 visits per month but keep the same 2% conversion rate, that would yield 600 new customers.

or

B – keep receiving 20,000 visitors and test to increase your conversion rate from 2% to 5% or 10%. This change will yield 1,000 new customers at 5% and 2,000 new customers at a 10% conversion rate.

Your business cannot stop marketing on digital channels. So, while prices are rising and the number of competing advertisers is growing, we must work to make the traffic and ads you are purchasing more productive. We do this by lowering your customer acquisition costs by getting more value from the visitors and users you already have.

Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have.

How CRO Works

CRO is very similar to conducting a scientific experiment. We split the traffic that is coming to your website or a particular page of your website into two groups: Group A and Group B. Each group sees a different version of the page and we monitor which version converts users more effectively.

Elements Tested During A/B Experiment

  • Headlines
  • Color schemes
  • Call-to-action button placement
  • Call-to-action messaging
  • Page layout
  • Copy
  • Media – images and videos

As you can see, these are all easy, small changes to make that do not affect your core offerings. Any and all of the above page elements can be tested one at a time or in groups.

The important thing to remember when A/B testing is that you should be putting good thought into the creative elements you are putting on the page. You want to test an A+ idea versus another A+ idea. You do NOT want to test to 2 C- ideas. 

Free Audit of Your Online Presence

Contact us today to get a free audit of your digital presence on search, social media, and paid ads!

Get Started

CRO Project Deliverables

Conversion optimization projects typically take a minimum of eight weeks, oftentimes longer if experimenting on multiple sections of a website. Every CRO project begins with a discovery session where we learn all about your business, market positioning, and marketing objectives/goals. We then take two weeks to fully audit your traffic, analytics, page content, and sales process. Upon completion, we present our findings to your team and suggest a path forward with a method of testing various elements.

*We are available to work with any design team you currently have in place. If you do not have a design team to handle the website changes, we’re able to get this done.

1. Business Strategy Discussion
2. Competitor Analysis
3. Inbound Traffic Analysis
4. Experimentation Outline
5. Landing Page Design & Development
6. Tracking Setup
7. Experiment Deployed
8. Monitor & Adjustments

Our Process

Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance but also fully educate and empower your team. In today’s digital world, communication speed and forward-thinking strategies are key for growth.

Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

1. Friendly Meetup

We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.

2. Research & Strategy Outline

We’ll put together a strategy plan, specific for your company, with a focus on maximizing all the opportunities we see for growth.

3. Strategy Presentation

We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.

4. Campaign Buildout

Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.

5. Monitor & Adjust

Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.

Brands We Work With

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Results

Orthodontic Practice – 130% Increase in New Leads from Digital Ads

Learn How We Did It

Spine & Pain Medical Practice: 84% Increase in New Patient Intakes

Learn How We Did It
More Results

8Reasons

YOU'LL LOVE WORKING WITH US

1

No Contracts

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
2

Flat Rate Monthly Fee

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
3

Transparent Pricing

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
4

No Setup or Startup Fees

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
5

No Ad Budget Requirements

You are free to increase or decrease your ad budget as much as you want with no consequences.

You are free to increase or decrease your ad budget as much as you want with no consequences.
6

Advanced Tracking Services at Cost

Any and all advanced tracking services are deployed at cost, with no agency markup, to the client. not fully satisfied. You are in full control.

Any and all advanced tracking services are deployed at cost, with no agency markup, to the client. not fully satisfied. You are in full control.
7

16-Year Google Partner

We have a long-standing partnership with Google for both Ads and Analytics. Plus, we have access to enhanced Google Support that others do not.

We have a long-standing partnership with Google for both Ads and Analytics. Plus, we have access to enhanced Google Support that others do not.
8

Fresh Ad Creative & Content

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

Let’s Connect

    We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.

    Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.

    (904) 373-1152