SERVICES

Bing Ads Management

BING ADS MANAGEMENT

Let’s expand your reach with Bing Ads.

While Google still rules the search engine world, Bing should not be overlooked. Bing is the default search engine on all PC computers, and it has low migration away from it, making it a powerful and growing advertising platform for your business.

Just like with Google, Bing allows you to advertise only on keywords targeted to your business, use ad copy tailored to your unique offering, and you only pay for results, like clicks to your website or calls to your business.

We recommend all businesses start with Google ads, but once those campaigns are consistently performing well, Bing is an excellent way to reach a new audience.

Because Bing does not have as much volume as Google, it is a far less competitive space, making it a very affordable way to expand your digital ad strategy. However, the timing and execution of this transition are critical to producing results with Bing.

In the right hands, Bing Ads can be a very profitable investment in digital marketing.

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Contact us today to get a free audit of your digital presence on search, social media, and paid ads!

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Bing Ads Management

While Bing’s search volume is far lower than Google’s, the ROAS is often comparable. This makes Bing a wise addition to your digital marketing efforts.

Our process for achieving success and great results from Bing Ads remains the same for each client: choose the right keywords, write compelling ads, and run those ads in the most targeted geographic locations to attract your ideal customers.

1. Full Competitor & Market Analysis

All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.

Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the digital marketing strategy.

2. Keyword Research & List Creation

Our team identifies the top keyword phrases related to the products or services offered that your target audience uses to search and conduct research on Bing.

This keyword list is compiled using multiple keyword research tools and is organized into logical keyword groups based on the products and services being sold.

 

3. Geotargeting Strategy

Identity the right cities, zip codes, and neighborhoods that contain your ideal audience.

4. Ad Creative Development

Our team writes multiple variations of ads that will be used within each campaign and ad group on Bing.

5. Bid Strategy Implementation & Optimization

Bid strategies are the automated rules and approach to buy advertising on Google.

Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.

Bid strategies can focus on maximizing reach, traffic, conversions or hitting a specified cost per acquisition figure.

6. Traffic & Conversion Tracking

We work with your team to identify the exact KPIs to track for each campaign.

Our digital marketing tracking capabilities include:

  • Traffic and website engagement.
  • Website form submissions.
  • Phone calls and call recording.
  • Live chat and messenger bots.
  • Email opt-ins.
  • Conversion tracking through a variety of CRM and e-commerce platforms.
7. Monthly Management & Optimization

Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.

You can regularly expect fresh ideas from our team, such as new keywords to test out, fresh video ideas, as well as website improvements you can make to help with conversion.

Our Process

Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.

Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

1. Friendly Meetup

We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.

2. Research & Strategy Outline

We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.

3. Strategy Presentation

We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.

4. Campaign Buildout

Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.

5. Monitor & Adjust

Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.

Brands We Work With

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Results

Orthodontic Practice – 130% Increase in New Leads from Digital Ads

Learn How We Did It

Spine & Pain Medical Practice: 84% Increase in New Patient Intakes

Learn How We Did It
More Results

8Reasons

YOU'LL LOVE WORKING WITH US

1

No Contracts

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
2

Flat Rate Monthly Fee

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
3

Transparent Pricing

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
4

No Setup or Startup Fees

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
5

No Ad Budget Requirements

You are free to increase or decrease your ad budget as much as you want with no consequences.

You are free to increase or decrease your ad budget as much as you want with no consequences.
6

Advanced Tracking Services at Cost

Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.

Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
7

Facebook & Google Ad Partner

We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.

We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
8

Fresh Ad Creative & Content

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

Let's Connect

    We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
    <p style=”font-size: 20px;”>Plus, we’ll give you all the details about our <strong>free audit of your digital presence.</strong></p>

    (904) 373-1152