SERVICES

Pay Per Click (PPC)

Name: Soud Marketing
Price range: $$

PAY PER CLICK AD MANAGEMENT

PPC Campaign Management

Get in front of potential customers when they’re searching for businesses like yours on Google & Bing Search and Maps. Advertise only on keywords targeted to your business, ad copy tailored to your unique offering, and only pay for results, like clicks to your website or calls to your business.

Pay per click (PPC) advertising has evolved into one of the most crucial elements of digital marketing for any business due to the ability to directly connect your business with consumers when they are at their most engaged point and closest to a buying decision.

Pay per click advertising is perceived to be one of the easiest ways to target your customers directly online, however, it’s also a highly competitive environment and your results are only as good as the people executing your strategy and managing your campaigns.

In the right hands, Pay Per Click can be your single most profitable investment in online marketing.

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Pay Per Click Management

We’ve been running pay per click campaigns for the past 16 years, working with both local and national clients to drive growth and expansion. Our collective team knowledge and experience with budgeting, keyword targeting, ad creative development, and bid management strategies that scale revenue growth is unrivaled.

1. Full Competitor and Market Analysis

All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.

Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the digital marketing strategy.

2. Keyword Research & List Creation

Our team identifies the top keyword phrases related to the products or services offered that your target audience uses to search on Google and Bing.

This keyword list is compiled using multiple keyword research tools and is organized into logical keyword groups based on the products and services being sold.

3. Geotargeting Strategy

Identify the right cities, zip codes, and neighborhoods that contain your ideal audience.

4. Ad Creative Development

Our team puts together the ad creative – words, images, videos, and graphics – used to create multiple variations of ads for your business on Google, Facebook/Instagram, YouTube, etc.

For PPC, we prefer to utilize a variety of creative – photos, carousels, videos, swipes – to identify which ad format encourages the most engagement and action from your audience.

We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography are available for an additional fee.

5. Bid Strategy Implementation & Optimization

Bid strategies are the automated rules and approach to buying advertising on display and video ad networks.

Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.

Bid strategies can focus on maximizing reach, traffic, conversions, or hitting a specified cost per acquisition figure.

6. Traffic & Conversion Tracking

We work with your team to identify the exact KPIs to track, i.e., traffic, website engagement, form submissions, phone calls, live chat and messenger bots, and email opt-ins. We can also help track conversions through a variety of CRMS and e-commerce platforms.

7. Monthly Management & Optimization

Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic and staying on budget.

You can regularly expect fresh ideas from our team, which include new keywords to test out, fresh images, and video ad ideas, as well as website improvements you can make to help with conversion.

Our Process

Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.

Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

1. Friendly Meetup

We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.

2. Research & Strategy Outline

We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.

3. Strategy Presentation

We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.

4. Campaign Buildout

Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.

5. Monitor & Adjust

Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.

Brands We Work With

Results

Orthodontic Practice – 130% Increase in New Leads from Digital Ads

Learn How We Did It

Spine & Pain Medical Practice: 84% Increase in New Patient Intakes

Learn How We Did It

More Results

8Reasons

YOU'LL LOVE WORKING WITH US

No Contracts

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

Flat Rate Monthly Fee

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

Transparent Pricing

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

No Setup or Startup Fees

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

No Ad Budget Requirements

You are free to increase or decrease your ad budget as much as you want with no consequences.

Advanced Tracking Services at Cost

Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.

Google & Facebook Ad Partner

We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.

Expect Fresh Ad Creative & Content

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

Let’s Connect

We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.

Plus, we’ll give you a free assessment of your business’s digital presence.

(904) 373-1152