PPC ADS MANAGEMENT IN JACKSONVILLE, FL
Pay per click (PPC) advertising is the best way to get in front of potential customers when they’re searching for businesses like yours on search engines (Google, Bing, Yahoo) or in Maps. It has evolved into arguably the most crucial element of digital marketing for any business because of its ability to directly connect your business with consumers when they’re at their most engaged point and closest to a buying decision.
Pay per click advertising is perceived to be one of the easiest ways to target your customers directly online, however, it’s also a highly competitive environment and your results are only as good as the people executing your strategy and managing your campaigns.
In the right hands, Pay Per Click can be your single most profitable investment in online marketing.
Paid ads are the listings that appear at the very top of the search results. There are four major benefits to PPC advertising:
Search engines like Google and Bing are constantly changing and updating their ad platforms and offerings. “Set it and forget it” for a month will never be an effective strategy. We understand that running successful ad campaigns requires a deep understanding of the platform itself, as well as continuous tracking and making adjustments as needed.
Where a customer is in their buyer’s journey can impact how they search for products and services. That’s why it’s important to develop ad campaigns for all levels of sales funnel – top, middle, and bottom. We will work with you to determine keywords and phrases that will reach potential customers at all stages of your sales cycle.
Search engines today offer a variety of campaign types, yet agencies often have a cookie cutter approach to building campaigns. Not us. We build custom campaigns for every client designed to yield the best results for their specific business.
PPC ads allow for incredibly detailed targeting. While this is certainly a benefit for advertisers, it also creates a need for a well thought out strategy. Audiences must be built with every other aspect of the campaign in mind, from the keyword phrase to the ad title and copy. We build custom audiences to correspond with each particular campaign.
Successful ad campaigns require constant attention. We continuously monitor all aspects of our ad campaigns, from budget to conversion rate, and make real time adjustments as needed to ensure optimal results.
We want to be clear on one thing – we are not a large, full-service agency. We are a micro agency that is both intellectually and financially focused on digital ad campaigns and the components that make them more successful (content and SEO). This is by design and we work hard to keep it that way.
We strongly believe the full-service agency era is coming to an end. The world of marketing has gotten too complex for them to be effective and they simply do not have the time, budget, or know-how to build and manage effective ad campaigns.
As a micro agency, we stay in our lane, and that lane is digital advertising. Digital is what we know and all we do. This allows us to dedicate more time getting to know you, your business, and how your goals can best be achieved in the digital world.
As a small team, we are able to become a true extension of your team.
We’ve been running PPC campaigns for the past 16 years, working with both local and national clients to drive growth and expansion. Our collective team knowledge and experience with budgeting, keyword targeting, ad creative development, and bid management strategies that scale revenue growth is unrivaled.
All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.
Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the digital marketing strategy.
Our team identifies the top keyword phrases related to the products or services offered that your target audience uses to search on Google and Bing.
This keyword list is compiled using multiple keyword research tools and is organized into logical keyword groups based on the products and services being sold.
Identify the right cities, zip codes, and neighborhoods that contain your ideal audience.
Our team puts together the ad creative – words, images, videos, and graphics – used to create multiple variations of ads for your business on Google, Facebook/Instagram, YouTube, etc.
For PPC, we prefer to utilize a variety of creative – photos, carousels, videos, swipes – to identify which ad format encourages the most engagement and action from your audience.
We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography are available for an additional fee.
Bid strategies are the automated rules and approach to buying advertising on display and video ad networks.
Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.
Bid strategies can focus on maximizing reach, traffic, conversions, or hitting a specified cost per acquisition figure.
We work with your team to identify the exact KPIs to track, i.e., traffic, website engagement, form submissions, phone calls, live chat and messenger bots, and email opt-ins. We can also help track conversions through a variety of CRMS and e-commerce platforms.
Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic and staying on budget.
You can regularly expect fresh ideas from our team, which include new keywords to test out, fresh images, and video ad ideas, as well as website improvements you can make to help with conversion.
Communication between both parties is key and one of the biggest drivers of success for pay per click management. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
Working with Ronnie over the last few years has been so rewarding for my clients and my business. He is a wealth of knowledge and a great agency partner.
Stephanie G, Creative Agency Owner
I trust the team at Soud completely. They explain, guide and implement campaigns that create leads and real results for my clients. They know what they are doing and I’m grateful to work with them.
Kathy F, Partner, Enterprise Marketing
Working with Ronnie and his team has made my life so much easier. I now go into my marketing meetings armed with data and actionable insights.
Caroline R, Marketing Director
YOU'LL LOVE WORKING WITH US
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
You are free to increase or decrease your ad budget as much as you want with no consequences.
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you a free assessment of your business’s digital presence.