Connected TV
CTV & OTT Ads Management in Jacksonville, FL
Meet The New TV
In the old days of advertising on TV, you were stuck with only two strategy decisions: what network and what spot. While you could bank on your commercial reaching a lot of eyes (because it was shown across the entire media outlet market), you couldn’t ensure it was seen by the right eyes. Not to mention, you paid for it to reach all those people that never have and never will need your service or product.
Enter the new era of TV advertising – connected TV.
Digital Details
Without getting too techy, here’s a quick digital marketing lesson. The term connected TV, or CTV, is kind of a catch all. There are technically two advertising avenues:
- CTV (Connected TV): refers to the device that allows you to stream, i.e. a smart TV, Roku, Amazon Fire Stick, etc.
- OTT (Over the Top): refers to the specific streaming service, i.e. Netflix, Hulu, Amazon Prime, Disney Plus, etc.
Which one is best for you? Well, that’s where we come in. We are well versed in the different nuances of each CTV and OTT option. As digital marketers, we look at a multitude of factors to build a custom strategy for you, including your business/product, audience, business model, and growth goals.
Advertising in the Age of Streaming
The days of only advertising to mass audiences are long gone. Now, we have endless strategy options at our disposal to ensure your brilliant commercial reaches those most likely to become your customers.
Reach *only* your target audience.
With CTV and OTT advertising, we can target households geographically, demographically, socioeconomically, and even by interests. We will work with you to clearly define your target audience and build ad campaigns to speak directly to them.
No more wasted ad spend.
Remember, with traditional TV ad buys, you pay a per spot rate with no control over the audience. With CTV and OTT ads, you get to set a daily budget. Couple that with the audience targeting and it means you pay a lot less per ad and your ad is going only to people who care about what you sell. This is our specialty – creating a cost effective strategy specific to your audience and business objectives.
You’ve got the full stage.
With many CTV and OTT advertising campaigns, there is no “skip ad” option. Viewers are required to watch your full ad. And remember these are viewers who are most likely to be interested in your business. So rather than only six seconds to get their attention (like on YouTube or TikTok), you get the whole spot to pique their interest. If you handle all your own ad creative, that’s great! But if you need help, we’re here. Either way, we’ll ensure the creative and messaging is perfectly matched with the audience and avenue.
The days of data.
With traditional TV ad buys, data is limited. You get estimated numbers on viewership and that’s about it. With CTV and OTT, we’re able to see the exact number of impressions your ad received overall as well as by household information. Basically, everything we used for targeting – location, demographics, interests, etc. – can be reported on. Don’t worry, you won’t be left to mine through all that data. We’ll monitor, analyze, and report all the pertinent data to you.
Our Singular Focus
We want to be clear on one thing – we are not a large, full-service agency. We are a micro agency that is both intellectually and financially focused on digital ad campaigns and the components that make them more successful (content and SEO). This is by design and we work hard to keep it that way.
We strongly believe the full-service agency era is coming to an end. The world of marketing has gotten too complex for them to be effective and they simply do not have the time, budget, or know-how to build and manage effective ad campaigns.
As a micro agency, we stay in our lane, and that lane is digital advertising. Digital is what we know and all we do. This allows us to dedicate more time getting to know you, your business, and how your goals can best be achieved in the digital world.
As a small team, we are able to become a true extension of your team.
Connected TV Management
Successful connected TV campaigns are all about just that – connection. Our guiding principle for creating and managing connected TV campaigns is serving the right message to the right people at the right time. We work to build, monitor, and optimize custom ad campaigns for each market segment you are looking to attract.
All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.
Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the digital marketing strategy.
Our team identifies the top audience groups across ad channels to curate and segment target audiences based on age, gender, location, life stage/socioeconomic demographics and interests, etc.
We work with you to identify the right cities, zip codes, and neighborhoods that contain your ideal audience.
Our team puts together the ad creative – words, images, videos and graphics – used to create multiple variations of ads for your business on the networks.
*We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography is available for an additional fee.
Bid strategies are the automated rules and approach to buy advertising on networks.
Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.
Bid strategies can focus on maximizing reach, traffic, conversions or hitting a specified cost per acquisition figure.
We work with your team to identify the exact KPIs to track for each campaign.
Our digital marketing tracking capabilities include:
- Traffic and website engagement
- Website form submissions
- Phone calls and call recording
- Live chat and messenger bots
- Email opt-ins
- Conversion tracking through a variety of CRM and e-commerce platforms
Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.
You can regularly expect fresh ideas from our team new keywords to test out, fresh images and video ideas, as well as website improvements you can make to help with conversion.
Our Process
Once again, connection is key. And you can’t have a connection without communication. Campaigns and strategies are always more successful if everyone involved is on the same page. That takes a lot of communication between both parties. Not only do we want to be part of your team, but we also want to educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth. Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting in-person or virtually and talking through your business goals, current marketing challenges and growth expectations.
We’ll put together a strategy plan, specific for your company, with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy & campaign specifics, outlining: audience targeting, channel & messaging strategy, promotional offers and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and longterm brand growth.
Continually monitor campaign performance: traffic, engagement and revenue generated; adjusting where necessary to improve performance at each stage of the consumer journey.
What Our Clients Say
Working with Ronnie over the last few years has been so rewarding for my clients and my business. He is a wealth of knowledge and a great agency partner.
Stephanie G, Creative Agency Owner
I trust the team at Soud completely. They explain, guide and implement campaigns that create leads and real results for my clients. They know what they are doing and I’m grateful to work with them.
Kathy F, Partner, Enterprise Marketing
Working with Ronnie and his team has made my life so much easier. I now go into my marketing meetings armed with data and actionable insights.
Caroline R, Marketing Director
Brands We Work With
Results
Orthodontic Practice – 130% Increase in New Leads from Digital Ads
Learn How We Did ItSpine & Pain Medical Practice: 84% Increase in New Patient Intakes
Learn How We Did It8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fees
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
Google & Facebook Ad Partner
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
Expect Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
Let’s Connect
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you all the details about our Free Digital Marketing Campaign program..