Connected TV
Streaming Ads Management in Jacksonville, FL
38.1% of all TV usage is dedicated to streaming
Back in the era when television advertising was getting started, your strategic choices were limited to just two: selecting the network and the time slot. Although you could count on your commercial reaching a broad audience across the entire media landscape, there was no guarantee it would reach the intended demographic. Additionally, you ended up paying to showcase your ad to countless individuals who had no interest or need for your service or product. That’s money well spent…down the drain.
Meet the new TV – Connected TV (CTV). Connected TV Advertising, also known as, streaming ads, are transforming the way businesses reach their audiences in the digital age, by streaming. But what exactly are connected TV ads, and what sets them apart? The term “connected TV” (CTV) encompasses two primary advertising avenues:
CTV (Connected TV): This refers to the devices enabling streaming, such as smart TVs, Roku, Amazon Fire Stick, etc.
OTT (Over the Top): This pertains to specific streaming services like Netflix, Hulu, Amazon Prime, YouTube TV, Disney Plus, etc.
Which option suits your business best? That’s where Soud Marketing comes in. Our expertise lies in understanding the intricacies of each CTV and OTT platform. As digital marketers, we analyze various factors—including your business/product, target audience, business model, and growth objectives—to tailor a customized strategy for you.
Streaming Ads Explained
Connected TV ads represent a paradigm shift in advertising, offering precise targeting, measurable results, interactive content, and cost-effective options. With their advanced features and benefits, CTV ads are revolutionizing the way businesses connect with their audiences in the digital age.
- Targeted Advertising: Streaming ads leverage data-driven insights to target specific demographics, interests, and behaviors, ensuring ads are delivered to the most relevant audience.
- Cross-Device Reach: CTV ads can reach viewers across multiple devices, including smart TVs, smartphones, tablets, and desktops, maximizing exposure and extending campaign reach.
- Buy from Soud Marketing: Unlike new stations, we don’t make you buy packages, there are no contracts and no expensive time slots! You decide how much you want to spend and for how long, and we help you customize a strategy for you and help you reach your targeted audience based on demographics and geography.
Why Run Streaming Ads
Say goodbye to the days of generic mass advertising. Today, we possess numerous strategic avenues to ensure your exceptional streaming ad reaches precisely those targeted to become your next customers. It’s our philosophy that if you have maxed out all of your digital advertising channels, this should be the last tool you use in your ads toolbox.
Target your audience with precision
Through CTV and OTT advertising, we can tailor our approach geographically, demographically, socioeconomically, and based on interests. Collaborating closely with you, we’ll define your target audience clearly and craft ad campaigns that resonate directly with them.
Eliminate wasted ad expenditure
Traditional TV ad buys lack audience control, leaving you paying a set rate per spot with no assurance of engagement. With CTV and OTT ads, you dictate a daily budget, coupled with precise audience targeting, resulting in reduced ad costs and engagement exclusively from interested parties. Our forte lies in devising cost-effective strategies aligned with your audience and business goals.
Seize undivided attention
In many CTV and OTT advertising endeavors, the “skip ad” option is absent, compelling viewers to watch your entire ad. These viewers are primed to be interested in your business. Unlike platforms like YouTube or TikTok where you’re restricted to mere seconds, here you have the entire spot to captivate their attention. Whether you manage your ad creative or require assistance, we ensure seamless alignment of creative and messaging with your audience and platform.
Enter the era of data
Traditional TV ad buys offer limited data insights, providing only estimated viewership figures. With CTV and OTT, we gain access to precise impression counts and household information, enabling comprehensive reporting on all aspects used for targeting. No need to fear data and analytics; we’ll handle monitoring, analysis, and reporting, furnishing you with actionable insights.
Our Singular Focus
We want to be clear on one thing – we are not a large, full-service agency. We are a micro agency that is both intellectually and financially focused on digital ad campaigns and the components that make them more successful (content and SEO). This is by design and we work hard to keep it that way.
We strongly believe the full-service agency era is coming to an end. The world of marketing has gotten too complex for them to be effective and they simply do not have the time, budget, or know-how to build and manage effective ad campaigns.
As a micro agency, we stay in our lane, and that lane is digital advertising. Digital is what we know and all we do. This allows us to dedicate more time getting to know you, your business, and how your goals can best be achieved in the digital world.
As a small team, we are able to become a true extension of your team.
Streaming Ads Management
Effective connected TV campaigns hinge on fostering connections. Our core philosophy in crafting and overseeing such campaigns revolves around delivering tailored messages to the appropriate audience, precisely when it matters most. We dedicate ourselves to constructing, supervising, and refining bespoke ad campaigns tailored to each specific market segment you aim to engage.
All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.
Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the digital marketing strategy.
Our team identifies the top audience groups across ad channels to curate and segment target audiences based on age, gender, location, life stage/socioeconomic demographics and interests, etc.
We work with you to identify the right cities, zip codes, and neighborhoods that contain your ideal audience.
Our team puts together the ad creative – words, images, videos and graphics – used to create multiple variations of ads for your business on the networks.
*We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography is available for an additional fee.
Bid strategies are the automated rules and approach to buy advertising on networks.
Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.
Bid strategies can focus on maximizing reach, traffic, conversions or hitting a specified cost per acquisition figure.
We work with your team to identify the exact KPIs to track for each campaign.
Our digital marketing tracking capabilities include:
- Traffic and website engagement
- Website form submissions
- Phone calls and call recording
- Live chat and messenger bots
- Email opt-ins
- Conversion tracking through a variety of CRM and e-commerce platforms
Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.
You can regularly expect fresh ideas from our team new keywords to test out, fresh images and video ideas, as well as website improvements you can make to help with conversion.
Our Process
Once again, connection is key. And you can’t have a connection without communication. Campaigns and strategies are always more successful if everyone involved is on the same page. That takes a lot of communication between both parties. Not only do we want to be part of your team, but we also want to educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth. Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting in-person or virtually and talking through your business goals, current marketing challenges and growth expectations.
We’ll put together a strategy plan, specific for your company, with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy & campaign specifics, outlining: audience targeting, channel & messaging strategy, promotional offers and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and longterm brand growth.
Continually monitor campaign performance: traffic, engagement and revenue generated; adjusting where necessary to improve performance at each stage of the consumer journey.
What Our Clients Say
Working with Ronnie over the last few years has been so rewarding for my clients and my business. He is a wealth of knowledge and a great agency partner.
Stephanie G, Creative Agency Owner
I trust the team at Soud completely. They explain, guide and implement campaigns that create leads and real results for my clients. They know what they are doing and I’m grateful to work with them.
Kathy F, Partner, Enterprise Marketing
Working with Ronnie and his team has made my life so much easier. I now go into my marketing meetings armed with data and actionable insights.
Caroline R, Marketing Director
Brands We Work With
Results
Orthodontic Practice – 130% Increase in New Leads from Digital Ads
Learn How We Did ItSpine & Pain Medical Practice: 84% Increase in New Patient Intakes
Learn How We Did It8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fees
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
Google & Facebook Ad Partner
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
Expect Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
Let’s Connect
We’d love to meet you and learn about your business, marketing, and streaming ads goals, as well as answer any questions you may have regarding digital marketing or our agency.