SERVICES

Tracking & Analytics

WEBSITE, AUDIENCE & CONVERSION TRACKING CAPABILITIES

Know the Value of Your Digital Marketing Efforts

In order to run marketing campaigns that drive long-term value for our clients, we must also understand and amplify what makes their brand and products different. To do this, we enable multiple tracking programs that track the full life-cycle of a customer, from click to sale.

This data allows our team and our clients to better understand their customers and their habits. Then, we turn that data into actionable insights to create powerful strategies and campaign adjustments that improve marketing performance and sales.

Tracking Capabilities

Website Tracking & Analytics

The standard website analytics programs like Google Analytics track all visits and visitors on your website. You’ll know where they come from, how they arrived at your website, which pages they visited, which cities they live in, and which products/services they are interested in. Additionally, through website analytics, we are able to track how many users interacted with your online forms and online chat features, and we know which marketing campaigns delivered those users.

Heat Map Tracking

This takes standard website analytics a step further, as it records how each user actually interacts with and uses your website. You can watch the recorded session and actually see a user scroll your content, click on links, and move through your conversion steps.

Phone Call Tracking & Call Recording

This is the big criticism of digital marketing – traditional conversions only track and record when a product is purchased online or a form is submitted through the website. Today, cost-effective phone tracking lets you know how many phone calls were generated from website visitors and which marketing campaigns delivered those visitors to your website. Furthermore, it’ll also record the calls and you can listen to how your sales and customer service interacts with potential new customers. This is vital, game-changing information in today’s market!

Free Audit of Your Online Presence

Contact us today to get a free audit of your digital presence on search, social media, and paid ads!

    Our Process

    Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.

    Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

    1. Friendly Meetup

    We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.

    2. Research & Strategy Outline

    We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.

    3. Strategy Presentation

    We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.

    4. Campaign Buildout

    Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.

    5. Monitor & Adjust

    Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.

    Brands We Work With

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    Results

    Orthodontic Practice – 130% Increase in New Leads from Digital Ads

    Learn How We Did It

    Spine & Pain Medical Practice: 84% Increase in New Patient Intakes

    Learn How We Did It
    More Results

    8Reasons

    YOU'LL LOVE WORKING WITH US

    1

    No Contracts

    We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

    We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
    2

    Flat Rate Monthly Fee

    It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

    It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
    3

    Transparent Pricing

    You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

    You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
    4

    No Setup or Startup Fees

    You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

    You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
    5

    No Ad Budget Requirements

    You are free to increase or decrease your ad budget as much as you want with no consequences.

    You are free to increase or decrease your ad budget as much as you want with no consequences.
    6

    Advanced Tracking Services at Cost

    Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.

    Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
    7

    16-Year Google Partner

    We have a long-standing partnership with Google for both ads and analytics. Plus, we have access to enhanced Google Support that others do not.

    We have a long-standing partnership with Google for both ads and analytics. Plus, we have access to enhanced Google Support that others do not.
    8

    Fresh Ad Creative & Content

    We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

    We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

    Let’s Connect

      We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.

      Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.