Tracking & Analytics

Know the Value of Your Digital Marketing Efforts

In order to run marketing campaigns that drive long-term value for our clients, we must also understand and amplify what makes their brand and products different. To do this, we enable multiple tracking programs that track the full life-cycle of a customer, from click to sale.

This data allows our team and our clients to better understand their customers and their habits. Then, we turn that data into actionable insights to create powerful strategies and campaign adjustments that improve marketing performance and sales.

Tracking Capabilities

Website Tracking & Analytics

The standard website analytics programs like Google Analytics track all visits and visitors on your website. You’ll know where they come from, how they arrived at your website, which pages they visited, which cities they live in, and which products/services they are interested in. Additionally, through website analytics, we are able to track how many users interacted with your online forms and online chat features, and we know which marketing campaigns delivered those users.

Heat Map Tracking

This takes standard website analytics a step further, as it records how each user actually interacts with and uses your website. You can watch the recorded session and actually see a user scroll your content, click on links, and move through your conversion steps.

Phone Call Tracking & Call Recording

This is the big criticism of digital marketing – traditional conversions only track and record when a product is purchased online or a form is submitted through the website. Today, cost-effective phone tracking lets you know how many phone calls were generated from website visitors and which marketing campaigns delivered those visitors to your website. Furthermore, it’ll also record the calls and you can listen to how your sales and customer service interacts with potential new customers. This is vital, game-changing information in today’s market!