SERVICES

YouTube Ads

Name: Soud Marketing
Price range: $$

YOUTUBE ADS MANAGEMENT

YouTube Ads Receive 62% More Attention than TV Ads.

Stop paying for un-viewed TV commercials ads and start paying for engaged attention.

With over 2 billion monthly visitors and over 1 billion hours of video consumed EACH DAY, YouTube is where the world goes to watch.

As both an entertainment and information channel, YouTube has an audience that spans every generation and socio-economic level. In fact, in the US there are more 18 to 49-year olds watching YouTube on their mobile devices during primetime TV hours than they are watching the top 10 primetime shows COMBINED.

Yes, YouTube’s numbers are staggering, but what’s important to you and your business is that on YouTube, your ads are able to reach the right people in the moments that matter most.

We’ve been running YouTube ad campaigns for years, working with both local and national companies to build brand awareness and deliver new customers to their businesses. Our team has extensive knowledge in all 3 phases of YouTube ads: audience targeting, video content creation, and conversion strategies.

Free Audit of Your Online Presence

YouTube Ad Management

To get the maximum effect from YouTube ads, a variety of elements need to be deployed and continually optimized. Our team focuses on marrying together ideal target audience segments with the appropriate video content messaging and format. Our guiding principle for creating and managing YouTube ad campaigns is serving the right video content to the appropriate market segment being targeted.

Today, content customization is king. We work to custom tailor the message for each particular market segment you are looking to attract.

1. Full Competitor & Market Analysis

All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.

Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the digital marketing strategy.

2. Audience Research & List Creation

Our team identifies the top audience groups across Youtube to curate and segment target audiences based on age, gender, location, life stage/socioeconomic demographics and interests, etc.

Additional audiences are built and curated utilizing customer lists and pixel tagging for retargeting campaigns.

3. Geotargeting Strategy

Identify the right cities, zip codes, and neighborhoods that contain your ideal audience.

4. Ad Creative Development

For YouTube ads, we prefer to utilize a variety of video styles to identify which format encourages the most engagement and action from your audience.

*We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography are available for an additional fee.

5. Bid Strategy Implementation & Optimization

Bid strategies are the automated rules and approach to buying advertising on YouTube.

Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.

Bid strategies can focus on maximizing reach, traffic, conversions, or hitting a specified cost per acquisition figure.

6. Traffic & Conversion Tracking

We work with your team to identify the exact KPIs to track for each campaign.

Our digital marketing tracking capabilities include:

Traffic and website engagement.
Website form submissions.
Phone calls and call recording.
Live chat and messenger bots.
Email opt-ins.
Conversion tracking through a variety of CRM and e-commerce platforms.

7. Monthly Management and Optimization

Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.

You can regularly expect fresh ideas from our team, such as new keywords to test, different video ideas, as well as website improvements you can make to help with conversion.

Our Process

Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.

Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

1. Friendly Meetup

We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.

2. Research & Strategy Outline

We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.

3. Strategy Presentation

We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.

4. Campaign Buildout

Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and longterm brand growth.

5. Monitor & Adjust

Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.

Brands We Work With

Results

Orthodontic Practice – 130% Increase in New Leads from Digital Ads

Learn How We Did It

Spine & Pain Medical Practice: 84% Increase in New Patient Intakes

Learn How We Did It

More Results

8Reasons

YOU'LL LOVE WORKING WITH US

No Contracts

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

Flat Rate Monthly Fee

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

Transparent Pricing

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

No Setup or Startup Fees

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

No Ad Budget Requirements

You are free to increase or decrease your ad budget as much as you want with no consequences.

Advanced Tracking Services at Cost

Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.

16-Year Google Partner

We have a long-standing partnership with Google for both ads and analytics. Plus, we have access to enhanced Google Support that others do not.

Fresh Ad Creative & Content

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

Let’s Connect

We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.

Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.

(904) 373-1152