Geofencing

Target Users Entering Certain Stores or Areas with Geofencing

Geofencing allows your business to reach customers based on where they are or where they have been. Your business can find new customers by understanding their real-world visitation habits.

We can build audiences based on places that people actually physically visit like stores, gyms, office buildings, etc.

What is Geofencing?

Geofencing is a type of targeting that utilizes GPS data to define a geographic boundary. Once this geographic boundary is established, as people pass into the boundary, their phones get tagged and they are added to an audience list.

This technology enables businesses to section off multiple geographic boundaries and communicate with potential customers within that boundary or after they leave that boundary.

The beauty of geofencing technology lies in the trackable conversion zones, which means the technology that is able to track users from seeing and clicking ads to walking into your store(s).

How Geofencing Works

Using GPS coordinates, a virtual fence is traced around specific locations (typically, competing businesses). When customers enter the geofenced locations, they are then virtually tagged and become part of an audience. Once users are in an audience, we are then able to serve them ads as they browse various apps on their mobile devices.

Additionally, your business’ office or storefront will be added as a conversion zone. Whenever a user clicks on one of your ads and then walks into your store within a set period of time, our system will track that individual as a conversion.

Geofencing systems can track which individuals saw your ads and then track if they walked inside your store (the conversion zone). This is a powerful method of tracking your digital ads to offline conversions – people that physically visited your store as a result of seeing your ads.

Types of Geofencing Campaigns

• Neighborhood/Radius Targeting – targets customers that live or work within close proximity to your business.
• Competitor Targeting – targets people who have visited your competitors’ businesses to entice them to visit your store.
• Audience Targeting – targets people based on past visitation habits and stores that they frequent.