SERVICES

Geofencing

GEOFENCING AD CAMPAIGNS & MANAGEMENT

Target Users Entering Certain Stores or Areas with Geofencing

Geofencing allows your business to reach customers based on where they are or where they have been. Your business can find new customers by understanding their real-world visitation habits.

We can build audiences based on places that people actually physically visit like stores, gyms, office buildings, etc.

What is Geofencing?

Geofencing is a type of targeting that utilizes GPS data to define a geographic boundary. Once this geographic boundary is established, as people pass into the boundary, their phones get tagged and they are added to an audience list.

This technology enables businesses to section off multiple geographic boundaries and communicate with potential customers within that boundary or after they leave that boundary.

The beauty of geofencing technology lies in the trackable conversion zones, which means the technology that is able to track users from seeing and clicking ads to walking into your store(s).

How Geofencing Works

Using GPS coordinates, a virtual fence is traced around specific locations (typically, competing businesses). When customers enter the geofenced locations, they are then virtually tagged and become part of an audience. Once users are in an audience, we are then able to serve them ads as they browse various apps on their mobile devices.

Additionally, your business’ office or storefront will be added as a conversion zone. Whenever a user clicks on one of your ads and then walks into your store within a set period of time, our system will track that individual as a conversion.

Geofencing systems can track which individuals saw your ads and then track if they walked inside your store (the conversion zone). This is a powerful method of tracking your digital ads to offline conversions – people that physically visited your store as a result of seeing your ads.

Types of Geofencing Campaigns

  • Neighborhood/Radius Targeting – targets customers that live or work within close proximity to your business.
  • Competitor Targeting – targets people who have visited your competitors’ businesses to entice them to visit your store.
  • Audience Targeting – targets people based on past visitation habits and stores that they frequent.

Free Audit of Your Online Presence

Contact us today to get a free audit of your digital presence on search, social media, and paid ads!

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Our Process

Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.

Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

1. Friendly Meetup

We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.

2. Research & Strategy Outline

We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.

3. Strategy Presentation

We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.

4. Campaign Buildout

Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.

5. Monitor & Adjust

Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.

Brands We Work With

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Results

Orthodontic Practice – 130% Increase in New Leads from Digital Ads

Learn How We Did It

Spine & Pain Medical Practice: 84% Increase in New Patient Intakes

Learn How We Did It
More Results

8Reasons

YOU'LL LOVE WORKING WITH US

1

No Contracts

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
2

Flat Rate Monthly Fee

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
3

Transparent Pricing

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
4

No Setup or Startup Fees

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
5

No Ad Budget Requirements

You are free to increase or decrease your ad budget as much as you want with no consequences.

You are free to increase or decrease your ad budget as much as you want with no consequences.
6

Advanced Tracking Services at Cost

Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.

Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
7

16-Year Google Partner

We have a long-standing partnership with Google for both ads and analytics. Plus, we have access to enhanced Google Support that others do not.

We have a long-standing partnership with Google for both ads and analytics. Plus, we have access to enhanced Google Support that others do not.
8

Fresh Ad Creative & Content

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.

Let’s Connect

    We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.

    Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.

    (904) 373-1152