Landing Page Design & Testing

Name: Soud Marketing
Price range: $$

Landing Page Development

Driving traffic to your site is only 50% of the success equation. The remaining 50% is ensuring your landing page is optimized to convert website visitors into sales or leads.

What is a landing page?

A landing page is the web page that people are transferred to after they click on one of your digital ads. These pages can exist within your website or sometimes they are separate pages built specifically for a particular ad campaign.

The Ad vs. The Landing Page

When ad campaigns stall or are underperforming, people often jump to change the ad creative or the audience and overlook the importance of the landing page. But oftentimes, the ad is not the problem.

Your digital ads have one job – to get the click and transfer people to your landing page. The responsibility to convert visitors into customers then falls on the landing page.

Your marketing analytics can help you identify where you’re losing people in this process. If traffic to your website is low, we look at changing your digital ads. But if traffic is high and your conversion rate is low, we need to look at your landing page and consider changing the content, layout, functionality, etc.

The Perfect Landing Page

Every part of your landing page matters. From the headline and the photos to the copy and the call to action, it all plays a role in moving visitors through the buying process.

Landing pages need to catch and keep a visitor’s attention. Your content should educate, inform, answer questions, and address any concerns they may have about your products or services. Landing pages aren’t always the place to be cute. They need to clearly explain your services and selling points.

Landing Page Services:

Copy.
Image selection or photoshoot.
Video creation.
Call to action testing.
Conversion function (phone, text, forms, live chat, messenger bots).

We have many years of experience developing and optimizing landing pages to produce results. Through discovery and data analytics, we can help you identify and develop content that will convert.

Free Audit of Your Online Presence

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Landing Page Design & Testing

1. Full Competitor & Market Analysis

All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.

Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the our marketing strategy.

2. Audience Research & List Creation

Our team identifies the top audience groups across Facebook and Instagram to curate and segment based on age, gender, location, life stage/socioeconomic demographics and interests, etc.

Additional audiences are built and curated utilizing customer lists for lookalike campaigns and pixel tagging for retargeting campaigns.

3. Geotargeting Strategy

Identify the right cities, zip codes, and neighborhoods that contain your ideal audience.

4. Ad Creative Development

Our team puts together the ad creative – words, images, videos, and graphics – used to create multiple variations of ads for your business on Google, Facebook/Instagram, YouTube, etc.

For Facebook Ads, we prefer to utilize a variety of creative – photos, carousels, videos, swipes – to identify which ad format encourages the most engagement and action from your audience.

*We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography are available for an additional fee.

5. Bid Strategy Implementation & Optimization

Bid strategies are the automated rules and approach to buy advertising on Facebook and Instagram.

Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.

Bid strategies can focus on maximizing reach, traffic, conversions or hitting a specified cost per acquisition figure.

6. Traffic & Conversion Tracking

We work with your team to identify the exact KPIs to track for each campaign.

Our digital marketing tracking capabilities include:

Traffic and website engagement.
Website form submissions.
Phone calls and call recording.
Live chat and messenger bots.
Email opt-ins.
Conversion tracking through a variety of CRM and e-commerce platforms.

7. Monthly Management and Optimization

Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.

You can regularly expect fresh ideas from our team new keywords to test, fresh images and video ideas, as well as website improvements you can make to help with conversion.

Approach & Process

Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.

Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.

1. Friendly Meetup

We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.

2. Research & Strategy Outline

We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.

3. Strategy Presentation

We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.

4. Campaign Buildout

Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.

5. Monitor & Adjust

Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.

Brands We Work With

Results

146% Increase in New Leads for Neighborhood CrossFit Gym

Learn How We Did It

390.91% Increase in New Leads for Public Insurance Claim Adjuster

Learn How We Did It

37.16% Increase in New Leads for Georgia Spine & Pain Management Practice

Learn How We Did It

14.81% Increase in New Leads for Supplemental Health Insurance Provider

Learn How We Did It

More Results

8Reasons

YOU'LL LOVE WORKING WITH US

No Contracts

We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.

Flat Rate Monthly Fee

It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.

Transparent Pricing

You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.

No Setup or Startup Fees

You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.

No Ad Budget Requirements

You are free to increase or decrease your ad budget as much as you want with no consequences.

Advanced Tracking Services at Cost

Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.

16-Year Google Partner

We have a long-standing partnership with Google for both ads and analytics. Plus, we have access to enhanced Google Support that others do not.

Try us FREE for 30 Days

YES! No payment needed, no credit card on file, and no contract You have nothing to lose.

Let’s Connect

We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.

Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.

(904) 373-1152