There’s a lot of emphasis put on website traffic, specifically getting more traffic. But the traffic portion is only 50% of the battle. The other 50% is on the website itself. Does the website make it easy for the user to find the information they want? Is it designed to properly sell what you have to offer?
To answer those questions, you need to understand what visitors are doing when they come to your site. Luckily, there are tools to help you with that information.