Let’s break down the big differences between traditional media and digital media from an advertising perspective.
First, let’s define them both:
Traditional media is your classic TV, radio, newspapers, magazines, and I would even throw direct mail in there.
Digital media is basically anything that’s online. So search sites like Google and Bing, social media sites like Facebook, Instagram, TikTok, and YouTube, websites and blogs, email, and SMS all fall under the digital media realm.