Are You Reviewing Your Reviews?

Reviews Are Insight

Oftentimes, customers leave content on these sites that calls out certain things they really appreciated about the product, service, or customer support they received from your business. The other thing that happens often is while sitting with a client, they tell me one story about their business, but when I go check out their customer reviews online, I hear a different story.

It’s always beneficial to get your customer’s point of view of what it’s like to interact with your business.

While reading your reviews, look for consistent themes. Are they constantly calling out a specific product feature or part of your service process?

Reviews Can Sell

When you find these messages, start working them into your digital ad campaigns on Google, Facebook, and Instagram, as well as in your display ads. Also, make sure that language is included on the landing pages that you send traffic to.

You want your prospects to see what other users have to say about what they enjoyed about your business. That tends to be what influences new people to try you out.