Today we are talking about branding from a creative perspective. And since that isn’t something we specialize in, we brought in an expert guest – Stephanie Giera, Creative Director at Create Web Studios.
Video Series Content / Vlog
The Final Click Marketing Show Ep. 4: Branding Your Business for Success
August 4, 2020
Meet Stephanie (0:58)
Branding in the Age of the Internet (3:15)
- Need for differentiation
- Memorable value proposition
What is Branding? (4:51)
- More than just a logo
- It’s a full persona
- Power in your messaging
- Includes community footprint & values
- People expect a standpoint on social and political issues
Does Location Matter? (14:58)
- Cater to immediate market first
- What’s important to your local market?
What Dictates Good Branding? (19:50)
- Clever or cool creative component
- Importance of cohesiveness
Be Cohesive (21:27)
- Throughout all collateral – digital and print
- Branded with a personal touch
- Importance of packaging and presentation
- Builds relationship and increases retention
Branding is a Process (26:10)
- What is the creative process?
- Starts with identifying competitive advantage
- Includes consumer psychology
- Value of a vision board
- Understanding your goals/needs
- Importance of copy/messaging
How are Value Propositions Incorporated? (36:55)
- Distilling value proposition pillars
- Illustrating with imagery
Finding Inspiration (39:26)
- Living vs. static creativity
- Making B2B more fun
Branding & ROI (42:42)
- Immediate response to a rebrand
Getting Out of Your Own Way (44:28)
- Too many voices
- Trust your designers and marketers
- Lack of budget
- What % of profits should go towards marketing?
The Emotional Connection (47:41)
- Aligning with customer goals