7 Reasons You Should Run Google Search Ads
It can be overwhelming to enter the digital advertising world. There are thousands of platforms and channel options to choose from, making it difficult to decide which strategy to take. In my more than 16 years of digital advertising agency experience, there is one ad channel I recommend to every business it’s extremely efficient at attracting shoppers with high buying intent.
The ad channel that I’m talking about is Google Search Ads.
Google is everyone’s favorite place to ask questions, research, and learn about companies providing the products and services they desire. And that’s a keyword – desire. The difference between advertising on Google vs. social media is that on social media, users are aimlessly scrolling not looking for anything in particular. When customers go to Google, they are looking for something – whether it be a product or information – that they want. That’s high buying intent.