Most people spend all their time solely on the traffic portion, ignoring the website for the most part. The website gets put on the back burner. And in that case, what tends to happen is the content is outdated. The offers on it are outdated or irrelevant, and the website needs a major technology upgrade to really even function properly.
This is vitally important. You need both parts of the equation to make success. Because bringing traffic to the website doesn’t guarantee sales when your website isn’t set up to properly sell. That’s why these two are so important to be working together.
So, let me give you some actionable tips on improving both.
We’re going to start with website traffic, the first part of the equation there. You want to take inventory of the traffic sources that are bringing people to your website. Get to know those intimately week-to-week, month-to-month. And specifically, try and hone in on two – search and social media.
Know Your Search Terms
Search deals with ads and organic listings on Google and Bing. Get to know the keyword phrases that are bringing people into your website. What are they typing in on Google? Are those even relevant to the products and services you want to sell? Make sure that they are.
Use Social Media Effectively
On social media, make sure that you’re running ads and you’re sharing content to quality audiences – people that are interested in what you have to offer. And then, make sure that you’re also sharing helpful content that makes you seem as though you’re the market leader in your local area.
This will build rapport and will also make you not sound salesy. It’s important on social media to not be overly salesy, but to be helpful and to turn yourself into a local area authority on your particular topic. This will thus deliver you better quality traffic from social.
Moving on to website experience and here’s a quick list that I put together for you.