Today we are discussing how to get started with digital marketing. This information is not just for new businesses. It’s also for established businesses that are at the beginning of their digital marketing journey.
Video Series Content / Vlog
The Final Click Marketing Show Ep. 5: Getting Started with Digital Marketing
August 11, 2020
Website (2:24)
Website design impacts the first impression
Are your content assets updated and accurate?
Importance of making it simple and easy for visitors
Important elements on your website:
- Easy navigation
- One page per product/service you offer
- Clear contact page
- Focus on About Us page
- Call to action options
- Value of a ‘thank you for contacting’ form
What should be on every product/service page
Must be mobile friendly
Local SEO & Maps (15:58)
What is SEO?
How to get into the map listing
How to use Google My Business
What impacts local SEO and map listings
Other popular search engines – Bing, Apple
Value of ratings
So much is in your control
Gain local PR
Value of having a blog
Importance of ongoing content development
Paid Search (27:20)
Location of paid ad results
Paid ads pricing structure
Why Google ads have high ROI
When paid ads are most important
Targeting capability
Start small and scale-up
Immediately measurable results
Ability to compare to competitors
Controllability – keywords, copy, landing page, location
Social Media (36:30)
Great for discoverability and brand awareness
Do people purchase after discovering and researching on social?
Why people follow businesses on social
Which channels you should be on
Use of videos
Value of going LIVE and repurposing
How to build an audience
Email (48:39)
Importance of consistent communication
Include an offer
Must be mobile friendly
How to get started
How to build your email list