Video Series Content / Vlog

The Final Click Marketing Show Ep. 3: Googleize Your Business

August 3, 2020

We have an awesome topic for you today! We are going to talk about Googleizing your business – how Google has grown and the full suite of products and tools they offer to businesses.

Intro to Google

  • Range of offerings (2:35)
  • What does Google own? (3:25)

Google My Business (4:24)

  • What is it and how does it work?
  • How much do reviews matter?
  • How to handle bad reviews
  • Why you need to fill out your Google My Business information
  • How COVID-19 has impacted your customers Google habits

Google Ads (18:39)

  • Pay-per-click (PPC, CPC) explained
  • Why Google Ads are so powerful
  • Flexibility + client control
  • Factors businesses can control
  • Bidding strategy sophistication
  • How Google Ads fit into your sales funnel
  • How to be successful with Google Ads

Remarketing/Retargeting (31:13)

  • Used for Consideration and Nurturing
  • Options for remarketing ads
  • How to use remarketing ads
  • Ways you can retarget customers

Display & YouTube Ads (38:24)

  • Part of the Discovery phase
  • Can be used as cold prospecting tool
  • How businesses become brands
  • Can reach 90% of internet users
  • YouTube’s advantage over Facebook and Instagram
  • Different targeting capabilities
  • Importance of ad creative
  • Ability to advertise on influencer channels
  • Can move customers from Nurturing to Conversion

Google Analytics (55:37)

  • Free stats tracker
  • What does it track?
  • Why is it important?
  • How can it help you?
6 Google Analytics Reports to Transform Your MarketingFree Guide
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