We have an awesome topic for you today! We are going to talk about Googleizing your business – how Google has grown and the full suite of products and tools they offer to businesses.
Video Series Content / Vlog
The Final Click Marketing Show Ep. 3: Googleize Your Business
August 3, 2020
Intro to Google
- Range of offerings (2:35)
- What does Google own? (3:25)
Google My Business (4:24)
- What is it and how does it work?
- How much do reviews matter?
- How to handle bad reviews
- Why you need to fill out your Google My Business information
- How COVID-19 has impacted your customers Google habits
Google Ads (18:39)
- Pay-per-click (PPC, CPC) explained
- Why Google Ads are so powerful
- Flexibility + client control
- Factors businesses can control
- Bidding strategy sophistication
- How Google Ads fit into your sales funnel
- How to be successful with Google Ads
Remarketing/Retargeting (31:13)
- Used for Consideration and Nurturing
- Options for remarketing ads
- How to use remarketing ads
- Ways you can retarget customers
Display & YouTube Ads (38:24)
- Part of the Discovery phase
- Can be used as cold prospecting tool
- How businesses become brands
- Can reach 90% of internet users
- YouTube’s advantage over Facebook and Instagram
- Different targeting capabilities
- Importance of ad creative
- Ability to advertise on influencer channels
- Can move customers from Nurturing to Conversion
Google Analytics (55:37)
- Free stats tracker
- What does it track?
- Why is it important?
- How can it help you?