Today I want to inspire you to create. For all of you business owners or people with side hustles that you’re really passionate about, I want you to create more content. We are living in a time when one piece of content has the power to change your business, your life, the life of someone else, or even the world.
I don’t think this gets enough focus today. As business owners, we cannot be so fixated on our craft. We must learn how to communicate with our potential customers daily. In my opinion, there’s no better way to do that than with video.
Creating video is very cost-effective. You can do it with a laptop or phone and easily distribute on social media (Facebook, Instagram, YouTube) and connect with people.