Today we are talking about how your brand is everything. There are two meanings to this statement: 1) your brand is extremely important, and 2) it consists of everything you’re doing as a business and content creator that helps create the experience that you want customers to have. We give a roadmap of elements that make up a great brand.
Video Series Content / Vlog
The Final Click Marketing Show Ep. 9: Brand is EVERYTHING
September 21, 2020
What is a brand? (1:07)
It’s more than a logo and color palette.
The role of personal brands.
The pillars of building a great brand. (10:55)
Core Values (14:00)
What promise are you making to people?
Be consistent.
Customer service is bigger than it used to be.
Be authentic.
Content & Marketing Strategy (23:40)
Your content must support your core values.
A lot of discovery is done on social media.
Go deeper rather than wider.
Core messages can be tailored to different audiences.
The power of user-generated content.
Product & Service (38:40)
Must live up to the promise you’re making.
The importance of providing value.
Execution is where good marketing goes to die.
Customer Support & Follow-up (46:20)
Have an education and support strategy.
Provide additional value via follow-up.
Improves satisfaction and keeps the customer engaged.
You are servicing a whole person.
It costs more to gain a new customer than keep a current one.