Welcome to our initial episode of The Final Click Marketing Show! Today we will be talking about TikTok – getting started in creating content and some of the ins and outs of marketing your personal brand and your business on TikTok. Then we are going to segue into creating content for all the different social media outlets. And we’re going to wrap up with a little bit of a COVID-19 marketing and advertising update.
Video Series Content / Vlog
The Final Click Marketing Show Ep. 1: TikTok Marketing & Content for Social Media
July 29, 2020
TikTok (1:14)
- Why you should pay attention to TikTok (1:14)
- 800 million active users and growing
- #1 app downloaded in 2020
- #6 among apps for consumer spending
- Why it’s a great outlet for small to medium sized businesses (2:20)
- Don’t need a strong following to do well
- Don’t have to spend money to get seen
- Great organic reach to your target market
- What content to post on TikTok (4:31)
- Micro-learning
- Series
- Evergreen content
- How to share TikTok videos to other channels (7:56)
Facebook (12:30)
- Importance of automatic messages via direct messenger (12:51)
- Go live, go live, go live (13:34)
- Facebook focus on live broadcasting
- More enhanced organic reach
- Shows your brand personality
- Can be interactive with Q&A
YouTube (19:33)
- Social media + search engine + live broadcasting (18:58)
- Great for “How To” videos and microlearning (19:50)
Instagram (21:25)
- Migration from Facebook to Instagram (21:46)
- Content needs to be specific to Instagram (23:49)
- People scroll through Instagram quicker
- Series of images to show progression of message
- Not as many call-to-action capabilities
Pinterest (27:01)
- Visual Google search (27:17)
- What content to post (28:28)
- Can increase website traffic (29:47)
Remember Across All Channels
- Why knowing how the algorithms work matters (32:24)
- How paid ads can help with reach (33:11)
- Video time limits vary by outlet (37:10)
- Your social presence matters to younger generations (38:36)
- Importance of experimenting with marketing (39:19)
LinkedIn (41:14)
- Beneficial for more than only B2B (41:51)
- Ability to share PowerPoint presentations (42:59)
- Built-in blog capabilities (43:13)
- Hashtags matter (43:29)
- Targeted advertising capabilities (45:04)
COVID-19 Update (46:35)
- Opportunity to increase paid reach through ads (46:45)
- Ad rates are down (47:44)
- Google giving ad credits (48:14)
- Know how you can stay competitive (49:14)
- May need to adapt your business model in addition to marketing strategy (50:01)