Sometimes a business needs more traffic. And, sometimes a business needs to convert the traffic it already has more effectively and efficiently. This is where conversion rate optimization (CRO) comes in.
Conversion rate optimization is defined as: A system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Our conversion rate optimization projects work to:
Think about this: If your website currently received 20,000 visitors per month and your conversion rate is 2%, then that equates to 400 new customers each month. In order to grow from this point, you can either:
A – pay to increase the amount of traffic to your website, which requires you to purchase more digital advertising. So, if you increase from 20,000 to 30,000 visits per month but keep the same 2% conversion rate, that would yield 600 new customers.
or
B – keep receiving 20,000 visitors and test to increase your conversion rate from 2% to 5% or 10%. This change will yield 1,000 new customers at 5% and 2,000 new customers at a 10% conversion rate.
Your business cannot stop marketing on digital channels. So, while prices are rising and the number of competing advertisers is growing, we must work to make the traffic and ads you are purchasing more productive. We do this by lowering your customer acquisition costs by getting more value from the visitors and users you already have.
Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have.
CRO is very similar to conducting a scientific experiment. We split the traffic that is coming to your website or a particular page of your website into two groups: Group A and Group B. Each group sees a different version of the page and we monitor which version converts users more effectively.
Elements Tested During A/B Experiment:
Headlines
Color schemes
Call-to-action button placement
Call-to-action messaging
Page layout
Copy
Media – images and videos
As you can see, these are all easy, small changes to make that do not affect your core offerings. Any and all of the above page elements can be tested one at a time or in groups.
The important thing to remember when A/B testing is that you should be putting good thought into the creative elements you are putting on the page. You want to test an A+ idea versus another A+ idea. You do NOT want to test to 2 C- ideas.
We’re not a large, full-service agency—we’re a specialized digital marketing team focused on two things:
Through digital ads, SEO, and content optimization, we prioritize what truly drives success: ad account buildout, conversion tracking, website content improvements, and competitor analysis. We firmly believe these components need to be paramount to achieve consistent growth.
Digital marketing is our core focus, allowing us to deeply understand your business and act as a true extension of your team.
Conversion optimization projects typically take a minimum of eight weeks, oftentimes longer if experimenting on multiple sections of a website. Every CRO project begins with a discovery session where we learn all about your business, market positioning, and marketing objectives/goals. We then take two weeks to fully audit your traffic, analytics, page content, and sales process. Upon completion, we present our findings to your team and suggest a path forward with a method of testing various elements.
*We are available to work with any design team you currently have in place. If you do not have a design team to handle the website changes, we’re able to get this done.
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance but also fully educate and empower your team. In today’s digital world, communication speed and forward-thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategy plan, specific for your company, with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
YOU'LL LOVE WORKING WITH US
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
You are free to increase or decrease your ad budget as much as you want with no consequences.
Any and all advanced tracking services are deployed at cost, with no agency markup, to the client. not fully satisfied. You are in full control.
We have a long-standing partnership with Google for both Ads and Analytics. Plus, we have access to enhanced Google Support that others do not.
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
Conversion optimization is the process of improving a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, signing up, or requesting a quote.
A well-optimized website or landing page ensures that traffic is effectively converted into leads or sales, maximizing the return on your marketing efforts and reducing customer acquisition costs.
Signs of conversion issues include high bounce rates, low engagement, poor lead generation, abandoned carts, and low form submissions despite strong traffic.
Results vary based on factors like website traffic and testing frequency, but noticeable improvements can often be seen within weeks to a few months.
At Soud Marketing, we use data-driven insights, A/B testing, and user experience enhancements to refine your website and landing pages, ensuring they convert more visitors into leads and customers efficiently.
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.