Digital Ad Account Audits & Strategy in Jacksonville, FL
Better Performance From Your Digital Ad Accounts
Ad account audits are a great way to get more out of your pay per click marketing campaigns. Allow us to give a powerful second opinion of your digital ad strategy, as well as provide some fresh ideas to infuse new life and revenue into your campaigns.
We often work with companies that have hit a plateau with their paid search program. Increasing daily/monthly ad spend is not always the right move to increase revenue from paid search. This is where an ad account audit is productive.
We comb through your entire account setup and campaign strategy to identify:
- Potential wasted budget.
- Poor performing keywords or campaign types.
- Ad copy that is not properly filtering traffic.
- Holes in the tracking setup causing data quality to be compromised.
Additionally, we’ll recommend new ideas that are not currently being deployed that we think would be a good idea for your business.
Why Soud Marketing for Digital Marketing Audits
- We test new campaign types or add new channels.
- We will recommend a new approach for ad creatives.
- Suggest landing page edits to get traffic to convert fast or more efficiently.
- Expand geographical reach or testing keywords and ads in a different language.
- Suggest new ad networks that will be a better fit for your business and industry.
Brands We Work With
Results
Boost in CRO for Medical School Exam Tutor Program
Learn How We Did ItTargeted Google Search Campaign for Eclectic Barber Shop
Learn How We Did ItGoogle Search Campaign for Multi-Location Acupuncture Provider
Learn How We Did ItThe Soud Marketing Advantage
We’re not a large, full-service agency—we’re a specialized digital marketing team focused on two things:
- Driving qualified traffic to your website
- Converting visitors into customers
Through digital ads, SEO, and content optimization, we prioritize what truly drives success: ad account buildout, conversion tracking, website content improvements, and competitor analysis. We firmly believe these components need to be paramount to achieve consistent growth.
Digital marketing is our core focus, allowing us to deeply understand your business and act as a true extension of your team.
Digital Ad Account Audits
Ad account audits typically take four weeks to complete from start to finish. Every ad account audit begins with a discovery session where we learn all about your business, market positioning, and paid search objectives/goals. We then take two weeks to fully audit your account(s), website, landing pages, and conversion steps. Upon completion, we present our findings to your team.
Our Process
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance but also fully educate and empower your team. In today’s digital world, communication speed and forward-thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fee
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
16-Year Google Partner
We have a long-standing partnership with Google for both Ads and Analytics. Plus, we have access to enhanced Google Support that others do not.
Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
Digital Marketing Audit FAQs
Regular audits help ensure your ad spend is being used effectively, improve ad performance, eliminate wasted budget, and align campaigns with business objectives.
A comprehensive audit examines campaign structure, targeting, ad creatives, budget allocation, bidding strategies, keyword effectiveness, conversion tracking, and overall return on investment (ROI).
Ideally, ad accounts should be audited at least quarterly, but frequent audits may be necessary when launching new campaigns, experiencing performance drops, or scaling advertising efforts.
A digital ad strategy outlines the approach, platforms, targeting methods, and ad creatives needed to achieve your business goals, ensuring your ad campaigns drive meaningful results.
Soud Marketing provides in-depth ad account audits and data-driven strategies to optimize your ad performance, maximize ROI, and ensure your campaigns are aligned with business objectives for sustainable growth.
Let’s Connect
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.