Having an in-house team working on marketing initiatives is a huge advantage for your company. You get the benefit of having an in-house team that can quickly make campaign adjustments as well as monitor spend and revenue levels. Plus they fully understand the company culture.
However, for any in-house team, it’s difficult to be an expert in all areas of digital marketing: SEO, Paid Search, Social, Email, etc. This is where hiring an outside consultant to train your team on specific areas of digital marketing is wise.
For example, if someone in your organization produces content for the company website, then it is wise to get them trained on SEO tactics that can be incorporated into their content development role.
Rather than going the conference or webinar route where the content presented is not customized to your business or industry, our team training service is entirely customized to your business, your industry, and your company culture/objectives/budget.
We’re not a large, full-service agency—we’re a specialized digital marketing team focused on two things:
Through digital ads, SEO, and content optimization, we prioritize what truly drives success: ad account buildout, conversion tracking, website content improvements, and competitor analysis. We firmly believe these components need to be paramount to achieve consistent growth.
Digital marketing is our core focus, allowing us to deeply understand your business and act as a true extension of your team.
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance but also fully educate and empower your team. In today’s digital world, communication speed and forward-thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategy plan, specific for your company, with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
YOU'LL LOVE WORKING WITH US
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
You are free to increase or decrease your ad budget as much as you want with no consequences.
Any and all advanced tracking services are deployed at cost, with no agency markup, to the client. not fully satisfied. You are in full control.
We have a long-standing partnership with Google for both Ads and Analytics. Plus, we have access to enhanced Google Support that others do not.
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
Training your team allows for greater control over marketing efforts, ensures brand consistency, reduces long-term costs, and builds internal expertise for sustainable growth.
Training is valuable for marketing managers, content creators, sales teams, website developers, and anyone responsible for online brand presence, customer engagement, and lead generation.
Yes, absolutely! Our effective training programs are tailored to your industry, business goals, and the skill level of your team to ensure relevant and actionable learning.
Soud Marketing provides customized digital marketing training designed to empower your in-house team with the skills, tools, and strategies needed to drive measurable results and long-term success.
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you all the details about our Free Digital Marketing Campaign program.