Healthcare Practices
Digital Marketing Services for Healthcare Businesses
57% of people are researching healthcare online for either themselves or a loved one
Digital marketing for healthcare has quickly moved from a “nice to have” to a “must have.” Even before the COVID-19 pandemic, people were increasingly looking online for their medical needs.
Since the pandemic, connecting with patients online has become even more critical. People are very accustomed to searching the internet for anything and everything they want to know, buy, or book, making digital marketing for healthcare a key growth strategy. An incredible 97% of consumers turn to the internet for researching products and services. More and more people are going online to research physicians, ailments, and treatment options. And it’s not just young people turning to Doctor Google.
No matter what subset of the healthcare industry your business is in, you have to meet your patients where they are – and that is online. There are three main ways patients are digitally researching their healthcare needs:
- Search: Google and Bing
- Social Media: Facebook, Instagram, LinkedIn, and YouTube
- Online reviews
Implementing a digital marketing strategy that uses these avenues can help healthcare organizations reach prospective patients at each phase of their decision process, from interest to booking.
Healthcare Practice Case Study
84% increase in new patient intakes with new website design and copywriting for a Spine and Pain Practice
It all started with the website and new content – our aim was simple, to educate the local community online about chronic pain. This is how we were going to develop our brand voice and showcase the doctors and their wealth of knowledge and experience treating chronic pain from head to toe for patients of of every size, shape and age.
- New website design – focused on developing the practice as a brand
- Fresh content – increasing the depth of content and freshness, focusing the educational component of the website
- Utilizing digital marketing campaigns – launching both search and social campaigns to drive website traffic, user we know are researching “pain”
- User experience improvement – make it as easy as possible for patients to signup and request a visit
Digital Marketing to Grow Your Practice
Soud Marketing helps healthcare organizations cure ailing digital marketing. We empower our clients to increase website traffic and grow their revenue by maximizing the power of digital marketing and advertising. We bring a data-driven, revenue-focused approach that goes beyond rote advertising to every client, offering both ongoing managed services and as-needed consulting, content, and team training to meet your needs.
The Soud Marketing Advantage
We’re not a large, full-service agency—we’re a specialized digital marketing team focused on two things:
- Driving qualified traffic to your website
- Converting visitors into customers
Through digital ads, SEO, and content optimization, we prioritize what truly drives success: ad account buildout, conversion tracking, website content improvements, and competitor analysis. We firmly believe these components need to be paramount to achieve consistent growth.
Digital marketing is our core focus, allowing us to deeply understand your business and act as a true extension of your team.
Digital Marketing Services
Paid Search for Healthcare Organizations
Show Up On Page One When Patients Search Online.
A solid digital marketing strategy for any company starts and ends with search. Why? Because when people go to either Google or Bing to search for something, they have what we call “high intent.” They aren’t passively scrolling through social media; they are actively looking for something they want, whether that be information, a product, or a service.
More
SEO for Healthcare Organizations
Show Up In Organic Results When Patients Search Online.
While paid ads are the top choice for top placement, organic search results still matter. A strong Search Engine Optimization (SEO) strategy will help your website rank higher in organic search results for the keywords and phrases that matter most to your business.
More
Social Media Marketing for Healthcare Organizations
Reach Patients At The Exact Points They’ll Be Most Receptive To You.
Healthcare groups tend to use social media less than other industries, but social media plays an increasingly important role for patients. In the U.S., eight out of 10 internet users look up health information online, and 74% of them use social media.
More
Online Reviews for Healthcare Organizations
Put Your Best Foot Forward When Patients Are Scrutinizing You The Most Closely.
In our very digital world, online reviews now play a critical role for businesses. In fact, 42% of internet users say reviews are one of the most important things that impact their decision about a company or product. And healthcare organizations are in the top three industries where consumers are most likely to read reviews.
More
Email Marketing for Healthcare Professionals
Emails keep you and your practice top of mind.
Regular and consistent email newsletters offering wellness tips, discounts on services, updates and exclusive content, can help nurture new and exciting relationships and keep clients engaged during their wellness journey and your business top of mind.
MoreOur Approach
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specific for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fees
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
Google & Facebook Ad Partner
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
Expect Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
FAQs
Focus on using different marketing strategies, such as:
- SEO-optimized content (blogs, guides, FAQs)
- Local SEO (Google My Business optimization)
- Social media marketing (Instagram, Facebook, LinkedIn, TikTok)
- Paid advertising (Google Ads, Meta Ads, influencer partnerships)
- Email marketing (educational content, promotions, personalized campaigns)
Yes, but you must comply with advertising regulations, especially on Meta and Google. At Soud Marketing, we stay up to date with best practices allowing your business to show up more frequently online and follow the proper regulations.
Every Healthcare business will vary on a case by case basis, but here is typically when you can see results:
- SEO: 3–6 months for noticeable improvements
- Paid Ads: Immediate traffic, but optimization takes 1-2 months
- Social Media: 3–6 months of consistent posting
- Email Marketing: Can generate conversions within weeks with the right strategy
Absolutely! And here’s why- having exceptionally well written copy on your website will allow potential clients to make informed decisions and see if your business is able to help them with their ailments. Bottom line, they are looking for a solution to their problem. By make sure to use well thought out copy that touches their pain points, uses SEO (search engine optimization) practices, and trending keywords, you are able to build trust and authority, and show up in more search results.
At Soud Marketing, we can help you by creating captivating content that not only brings new clients in, but keeps them coming back.
Let’s Connect
Ready to elevate your Healthcare practice and reach more clients?
Contact us today to start building a customized marketing strategy that helps your business grow in Jacksonville, FL!