Home Services
Digital Marketing for Home Services
Finding new clients is considered a major challenge for 62% of Home Service companies
No matter what type of home service you provide, digital marketing is crucial for connecting with potential customers. Gone are the days of people relying on phone books to find the services they need. Today, they look no further than their phone, tablet, or computer.
The digital marketing strategy that’s best for your business depends on the type of home service you offer. If you provide an emergency service (plumbing, roofing, HVAC, etc.) where customers need your help asap, you better show up on Google when they go searching or you won’t get the call. If you offer a service that requires more shopping consideration (cabinets, landscaping, home remodeling, etc.) where customers are spending more time shopping, it’s important to appear at each phase of their decision process, from interest to scheduling.
No matter what subset of the home services industry your business is in, you have to meet your customers where they are – and that is online. There are three main ways to reach people with home service needs:
- Search Engines: Google and Bing
- Maps: Apple and Google
- Social Media: Facebook, Instagram, LinkedIn, and YouTube
We discuss each of these avenues in more detail below. A successful digital marketing strategy focuses on the channels and strategies that align with your services and overall business objectives. We will work with you to develop and implement a digital marketing strategy specific to your business and budget.
Home Service Case Study
390.91% increase in new leads
390.91% increase and 172 new leads via Google Search ads for Public Insurance Claim Adjuster Company
Due to their lack of visibility, this public adjuster insurance claim company was struggling to stand out among their competitors, and they needed a strong marketing strategy to establish brand recognition. We continue to grow this client’s online presence and customer base by helping them stand apart from their competition in a highly competitive market.
- We created and executed a Google Search ad campaign focused on a variety of claim types.
- We focused on increasing brand awareness and recognition on Google Search with ads that prompted prospective clients to pick up the phone and call the client with their claim information.
Digital Marketing to Grow Your Home Service
Your potential clients are actively searching online for home service solutions—whether it’s HVAC repairs, plumbing emergencies, or landscaping upgrades. They’re already looking on Google and social media for reliable providers. Having strong search visibility on Google is just as crucial as maintaining an engaging social media presence. At Soud Marketing, we don’t just bring in new leads through targeted Google and Meta Ads—we also help you retain customers with consistent email marketing and remarketing ads, keeping your business top of mind when they need your services most.
The Soud Marketing Advantage
We’re not a large, full-service agency—we’re a specialized digital marketing team focused on two things:
- Driving qualified traffic to your website
- Converting visitors into customers
Through digital ads, SEO, and content optimization, we prioritize what truly drives success: ad account buildout, conversion tracking, website content improvements, and competitor analysis. We firmly believe these components need to be paramount to achieve consistent growth.
Digital marketing is our core focus, allowing us to deeply understand your business and act as a true extension of your team.
Digital Marketing Services
Paid Search for Home Services
Show Up On Page One When Patients Search Online.
A solid digital marketing strategy for any company starts and ends with search. Why? Because when people go to either Google or Bing to search for something, they have what we call “high intent.” They aren’t passively scrolling through social media; they are actively looking for something they want, whether that be information, a product, or a service.
More
SEO for Home Services
Show Up In Organic Results When Clients Search Online.
While paid ads are the top choice for top placement, organic search results still matter. A strong Search Engine Optimization (SEO) strategy will help your website rank higher in organic search results for the keywords and phrases that matter most to your business.
More
Social Media Marketing for Home Services
Reach Clients At The Exact Points They’ll Be Most Receptive To You.
Social media plays an increasingly important role for clients searching for home services that fit their needs.
More
Online Reviews for Home Services
Put Your Best Foot Forward With Clients and their needs.
In our very digital world, online reviews now play a critical role for businesses. In fact, 42% of internet users say reviews are one of the most important things that impact their decision about a company or product.
More
Email Marketing for Home Services
Emails keep you and your services top of mind.
Regular and consistent email newsletters offering home tips, discounts on services, updates and exclusive content, can help nurture new and exciting relationships and keep clients engaged and your business top of mind.
MoreOur Approach
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specific for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fees
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
Google & Facebook Ad Partner
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
Expect Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
FAQs
Most homeowners search online for services like HVAC repair, plumbing, and landscaping. Having a strong online presence through SEO, Google Ads, and social media helps you attract more local customers and stay ahead of competitors.
The most effective strategies include:
- Google Ads (for high-intent searches)
- Social media ads (for brand awareness)
- Local SEO
- Referral programs
- Email marketing
- Remarketing ads
SEO (Search Engine Optimization) improves your website’s ranking on Google, helping you appear in searches when homeowners look for services like “AC repair near me” or “best plumber in [city].” This brings in organic, high-quality leads without paying for ads.
Absolutely! Here’s why—having high-quality, well-written copy on your website helps potential clients make informed decisions and determine if your business is the right fit for their home service needs. Whether you’re in HVAC, plumbing, fencing, roofing, or lighting, strategic and well-researched content sets you apart as an industry leader. By incorporating SEO best practices and trending keywords, you can build trust, establish authority, and improve your visibility in search results.
At Soud Marketing, we can help you by creating captivating content that not only brings new clients in, but keeps them coming back.
Let’s Connect
Ready to elevate your Home Service Business and reach more clients?
Contact us today to start building a customized marketing strategy that helps your business grow in Jacksonville, FL!