Failing to prepare is preparing to fail.” — Benjamin Franklin
When it comes to advertising your business, this quote couldn’t be more accurate.
Too often, businesses are excited to launch ad campaigns—on Google, Facebook, TV, billboards, you name it—without ensuring they’re truly ready to handle the leads and customer engagement that will follow.
Before you spend a dollar on ads, here are six essential steps to take so your business is equipped to handle the attention—and conversions—that effective ads can bring.
1. Tell Your Staff You’re Running Ads
Seems obvious, right? But it’s often overlooked.
No matter the platform—Google, social media, TV, print—let your managers, customer service reps, and department heads know that ads are coming. Better yet, ask for their input. Different departments often hear different pain points from customers. Those insights can shape smarter, more effective ad messaging and creative.
Also, if there’s an increase in phone calls, emails, or chat messages, your team needs to be ready. Give them a heads-up and a voice in the process.