An orthodontic practice had been running digital ads on Google, Bing, Facebook, and Instagram for 2 years. They were seeing some results from their advertising efforts, but the marketing team knew they should be seeing more leads. The problem was they didn’t know what to do differently.
INCREASE in New Leads from Google Ads
INCREASE in New Leads from All Digital Campaigns
INCREASE in First Time Callers
We were brought in to give a second opinion on their digital ad strategy and campaigns. Because they had been running ads, there was a lot of data to work through. We did a complete campaign audit and immediately identified areas where they were wasting money and how they could optimize their campaigns.
The practice had been running digital ads as well as TV and radio commercials. They wanted to shift their TV and radio budget to digital marketing, but they knew they first had to find a more effective digital strategy.
Our initial audit revealed several issues with how their campaigns were running:
Our focus was to make their digital marketing more organized and strategic. We took the data they had from running ads and used it to build more effective campaigns on Google, Bing, and social media. And we implemented a strategy that utilized display and YouTube ads to increase brand awareness.
We achieved these results while navigating through COVID-19 and quarantine rules for medical practices, and still managed to DECREASE the client’s cost per new lead by 46%.