Landing Page Development
Driving traffic to your site is only 50% of the success equation. The remaining 50% is ensuring your landing page is optimized to convert website visitors into sales or leads.
What is a landing page?
A landing page is the web page that people are transferred to after they click on one of your digital ads. These pages can exist within your website or sometimes they are separate pages built specifically for a particular ad campaign.
The Ad vs. The Landing Page
When ad campaigns stall or are underperforming, people often jump to change the ad creative or the audience and overlook the importance of the landing page. But oftentimes, the ad is not the problem.
Your digital ads have one job – to get the click and transfer people to your landing page. The responsibility to convert visitors into customers then falls on the landing page.
Your marketing analytics can help you identify where you’re losing people in this process. If traffic to your website is low, we look at changing your digital ads. But if traffic is high and your conversion rate is low, we need to look at your landing page and consider changing the content, layout, functionality, etc.
The Perfect Landing Page
Every part of your landing page matters. From the headline and the photos to the copy and the call to action, it all plays a role in moving visitors through the buying process.
Landing pages need to catch and keep a visitor’s attention. Your content should educate, inform, answer questions, and address any concerns they may have about your products or services. Landing pages aren’t always the place to be cute. They need to clearly explain your services and selling points.
Landing Page Services:
- Image selection or photoshoot.
- Video creation.
- Call to action testing.
- Conversion function (phone, text, forms, live chat, messenger bots).
We have many years of experience developing and optimizing landing pages to produce results. Through discovery and data analytics, we can help you identify and develop content that will convert.
Free Audit of Your Online Presence
Contact us today to get a free audit of your digital presence on search, social media, and paid ads!