Email marketing is a digital marketing strategy that involves sending targeted emails to a group of recipients, usually with the goal of promoting products, services, or building relationships. It can include newsletters, promotional offers, personalized content, and automated emails like order confirmations or reminders.
Compared to traditional marketing, email marketing is a more affordable option. There are no print or postage costs, and you can reach thousands of subscribers for a fraction of the cost of a direct mail campaign or digital advertising.
Using Soud Marketing to handle your email marketing provides your business access to expertise, saves time, and ensures better results through strategic planning, design, content creation, and reporting. By outsourcing, you not only gain access to best-in-class tools and tactics but also free up internal resources to focus on other business priorities.








We’re not a large, full-service agency—we’re a specialized digital marketing team focused on two things:
Through digital ads, SEO, and content optimization, we prioritize what truly drives success: ad account buildout, conversion tracking, website content improvements, and competitor analysis. We firmly believe these components need to be paramount to achieve consistent growth.
Digital marketing is our core focus, allowing us to deeply understand your business and act as a true extension of your team.
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
YOU'LL LOVE WORKING WITH US
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
You are free to increase or decrease your ad budget as much as you want with no consequences.
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
We have a long-standing partnership with Google for both ads and analytics. Plus, we have access to enhanced Google Support that others do not.
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
Email marketing is a digital marketing strategy that involves sending targeted emails to a group of recipients, usually with the goal of promoting products, services, or building relationships.
Emails can include newsletters, promotional offers, personalized content, and automated emails like order confirmations or reminders.
Here are the main types that businesses opt for:
By maintaining regular contact and offering value (such as tips, special deals, or informative content), businesses can keep customers engaged and top of mind, increasing the likelihood they’ll choose your products or services when they need them.
Hiring a digital marketing agency to handle your email marketing offers several advantages that can significantly boost your business’s marketing efforts. We offer specialized knowledge and experience, and bring expertise in crafting effective strategies, designing visually appealing templates, and writing persuasive content that engages your audience.
At Soud Marketing we have access to advanced tools and resources, allowing us to efficiently manage tasks like list segmentation, automation, and campaign optimization.
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.