Paramount Hotel NYC

Proper Budget Allocation Leads to Big ROI

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Rebranding Expertise Leads to Stellar Profits

CHALLENGE

Our client, Highgate Holdings, purchased a high-end boutique property located in one of the most competitive hotel markets: Manhattan. Online bookings were weak, and international traffic lagged behind expectations. I partnered with the new owners partnered to maximize online revenue, with a strong focus on international revenue.

SOLUTION

I rebuilt Paramount’s digital marketing program from scratch. A mainstay of my strategy was targeting international markets with multilingual campaigns and content, which resulted in spectacular return on investment. Our campaigns greatly outperformed the comp set in the hyper-competitive NYC market. The hotel went from $19,000 per month in direct bookings to approximately $1 million per month within 90 days.