Supplemental Health Insurance Provider

Leveraging Social Ads to Establish Brand Awareness

This organization caters to a very specific subset of the market within a specific geographic area and then takes it one step further by targeting specific ethnicities.

They needed a marketing strategy that would make a big impact while operating on a smaller marketing budget, and we leveraged ads on multiple channels to achieve their marketing goals.

The Challenge

The ultimate challenge was the specificity of the nonprofit’s mission and the lack of marketing direction. 

• The company struggled with establishing brand recognition and creating an impactful marketing strategy. 
• Their target audience segment didn’t know who they were, what they did, or what resources they offered to them. 
• The brand had limited video-based assets.
• As a nonprofit, we had to be very intentional, creating big impact with a smaller budget.

The Solution 

We had to focus on first establishing the brand with the audience and then re-engaging those same audience members 

1. We used Facebook and Instagram ads to establish brand awareness.
2. Then, we introduced Google Search ads to target those same audience members when they needed the nonprofit’s services or resource access.
3. We used video assets to create Facebook and Instagram ads and then added YouTube ads to increase reach and engagement.
4. Our hugely successful full-funnel approach created brand name and mission recognition within the audience community, then further educated their target audience that they offer solutions, resources, and medical care for their specific issues.