SEO & AEO Packages

Build Your Organic Presence While Google Ads Generates Immediate Leads

Available exclusively to Soud Marketing Google Ads management clients.

SEO Essentials is designed for businesses that rely on Google Ads for lead generation but also want to build and maintain a stronger organic search presence.

While our team manages your paid search campaigns, we’ll also take care of the essential SEO elements of your website and Google Business Profile—helping improve your visibility in Google Search and Maps while ensuring your website maintains a healthy SEO foundation.

This is a streamlined SEO program focused on optimization and maintenance rather than ongoing content production or aggressive organic growth.

Best for: Soud Marketing Google Ads clients that want an affordable way to maintain and gradually improve their organic and local search presence without investing in a full SEO growth program.

Website Optimization

• Initial SEO & website review
• Local keyword research
• Optimization of core service pages
• 1 priority website page optimized per month
• Page title & meta description optimization
• Heading & content optimization
• Internal linking improvements
• Image & alt-text optimization
• Basic local business & service schema
• Technical SEO monitoring
• Google Search Console monitoring
• Indexing & crawl issue monitoring
• Basic local keyword tracking

Content Development

• Optimization of existing website content
• Identification of content gaps & opportunities
• Recommendations for future service or location pages
• Basic FAQ & question-based content recommendations
• New page and article creation not included

Google Business Profile

• Initial Google Business Profile review
• Primary & secondary category optimization
• Service optimization
• Business description optimization
• Photo & media recommendations
• Basic Google Business Profile Q&A optimization
• Review generation recommendations
• NAP consistency monitoring
• Google Maps visibility monitoring

Reporting

• SEO performance included within your existing client reporting
• Organic traffic monitoring
• Organic lead & conversion tracking
• Google Search visibility
• Google Maps visibility
• Basic keyword ranking performance

Google Ads + SEO Integration

Because we manage both channels, we can use insights from your Google Ads campaigns to help inform your organic search strategy.

• Identify high-performing PPC keywords with SEO potential
• Identify services generating the strongest lead volume
• Use Google Ads search-term data to uncover organic opportunities
• Identify geographic areas showing strong demand
• Coordinate paid and organic keyword targeting
• Identify landing pages that may benefit from SEO improvements

Build a Stronger Local Search Presence

Designed for local service businesses that want to improve their visibility in Google Search and Google Maps. Our Local SEO program focuses on the core factors that help your business get discovered when potential customers in your service area are actively searching for the services you provide.

We optimize your website, Google Business Profile, local presence, and technical SEO foundation while continuously identifying opportunities to improve rankings, traffic, and qualified leads.

Best For: Designed for local service businesses that want to improve their visibility in Google Search and Google Maps within their primary service area.

Website Optimization

• Initial website & SEO audit
• Local keyword research & targeting strategy
• Optimization of core service pages
• Up to 2 priority website pages optimized per month
• Page titles, meta descriptions & heading optimization
• Internal linking improvements
• Image & alt-text optimization
• Local business & service schema
• Technical SEO monitoring
• Google Search Console monitoring
• Indexing, crawl & broken-link monitoring
• Local keyword & ranking tracking
• Monthly website performance review

Content Development

• Existing content optimization & expansion
• Identification of local content opportunities
• Service and location content recommendations
• FAQ & question-based content recommendations
• Does not include ongoing new page or article creation

Google Business Profile

• Initial Google Business Profile audit
• Primary & secondary category optimization
• Service optimization
• Business description optimization
• 2 Google Business Profile posts per month
• Photo & media recommendations
• Google Business Profile Q&A optimization
• Review generation strategy
• NAP consistency monitoring
• Local citation & business listing management
• Google Maps / Local Pack ranking monitoring

Reporting & Strategy

• Monthly SEO performance report
• Organic traffic & conversion tracking
• Google Maps visibility reporting
• Keyword ranking reporting
• Quarterly strategy review

Search doesn’t stop at traditional Google results anymore. Your customers are using Google Search, Google Maps, AI Overviews, ChatGPT, Gemini, Perplexity, and other platforms to research services and decide which companies to contact.

Our SEO + AI Growth program is designed to actively expand your search footprint. In addition to managing your core SEO and local presence, we continually identify new keywords, services, locations, questions, and content opportunities that can put your business in front of more potential customers.

Rather than producing content simply to “publish blogs,” we create and optimize pages based on where we see the greatest opportunity to increase qualified search visibility and leads.

Everything in Local SEO, Plus:

• Expanded keyword & competitor research
• 2 new Search Growth Assets per month
• New service page development
• Location/service-area page development
• SEO articles & educational resources
• FAQ and question-based content
• Existing content expansion & optimization
• Advanced internal linking
• Advanced structured data & schema
• Content gap analysis
• Competitor search visibility analysis
• Competitor content gap analysis
• Quarterly SEO competitive analysis
• Google AI Overview optimization
• ChatGPT, Gemini & Perplexity search optimization
• AI crawler & content accessibility monitoring
• Entity and brand signal optimization
• AI search visibility monitoring
• Citation & source opportunity research
• 1–2 authority-building initiatives per month
• Organic lead & conversion tracking
• Monthly performance reporting
• Quarterly strategy meeting & growth roadmap

Best for: Established local service businesses that want consistent organic growth and greater visibility across Google, Google Maps, and the rapidly growing world of AI-powered search.

Become One of the Most Visible & Trusted Businesses in Your Market

For businesses competing in valuable or highly competitive markets, simply “doing SEO” isn’t enough. You need to build a search presence that competitors have difficulty outranking.

SEO + AI Authority is our most aggressive search marketing program. We combine advanced SEO, Local SEO, strategic content development, competitive intelligence, authority building, and AI search optimization to position your company as one of the leading resources in your market.

We continually analyze where competitors are winning—from rankings and content to backlinks, local visibility, and AI recommendations—and build a strategy designed to close those gaps and create new competitive advantages.

The objective is bigger than ranking for a handful of keywords. We want your company to develop the search visibility, content depth, and online authority necessary to become one of the businesses customers consistently encounter while researching your services.

Everything in SEO + AI Growth, Plus:

• 3–4 Search Growth Assets per month
• Advanced service & location page development
• High-value commercial content development
• Comparison, cost, FAQ & buyer-guide content
• Topical authority development
• Advanced competitor gap analysis
• Competitor backlink & authority analysis
• Ongoing link acquisition & authority building
• Digital PR & editorial opportunity research
• Industry publication & citation opportunities
• Local and industry partnership opportunities
• Unlinked brand mention opportunities
• Advanced Google AI Overview optimization
• Advanced ChatGPT, Gemini & Perplexity optimization
• AI recommendation & citation analysis
• Competitor AI visibility monitoring
• Brand/entity authority development
• Advanced technical SEO
• Conversion-focused SEO recommendations
• Monthly strategy meeting
• Monthly performance & competitive reporting
• Ongoing strategic roadmap

Best for: Established businesses, multi-location companies, and organizations in highly competitive markets that want to aggressively increase search visibility, authority, and market share.