Situational Advertising
SITUATIONAL AD CAMPAIGNS & MANAGEMENT
71% of consumers prefer a personalized AD experience
Situational ads, also known as relevant ads, are a form of advertising that is specifically tailored to capitalize on current events, trends, or situations. Unlike traditional ads, which may be more generic and timeless, situational ads are designed to be timely and highly relevant to the context in which they are displayed or viewed.
These ads leverage real-time or near-real-time data to identify and respond to specific situations, such as cultural events, holidays, weather conditions, or trending topics. Situational ads aim to capture the attention of the audience more effectively and create a stronger emotional connection. One way to do this is by geofencing.
What is Geofencing?
Geofencing is a location-based technology that uses GPS, Wi-Fi, or cellular data to create virtual boundaries or “fences” around a specific geographical area. These virtual perimeters can be set up around physical locations such as stores, neighborhoods, events, or landmarks. When a mobile device enters or exits the designated area, it triggers a predefined action, such as sending a notification, displaying targeted ads, or collecting data.
How Geofencing works
Situational Ads Explained
Situational ads are characterized by their ability to respond quickly to changing circumstances and connect with consumers in a way that feels timely, authentic, and engaging. By capitalizing on the power of context, situational ads can drive higher levels of awareness, engagement, and brand affinity.
- Opportunistic Marketing: Situational ads allow brands to capitalize on trending topics or cultural moments, enabling them to stay relevant and top-of-mind among consumers. Because situational ads are tied to specific events or situations, they are more memorable and likely to leave a lasting impression on viewers, increasing brand recall.
- Audience Connection: By demonstrating an understanding of current events or cultural trends, situational ads can help brands connect with their target audience on a deeper level, building trust and loyalty over time. It resonates with audiences because they are aligned with current events or trends, making them more relatable and engaging for viewers.
- Enhanced Engagement: By tapping into the context of the moment, situational ads capture the attention of audiences more effectively, leading to higher levels of engagement and interaction with the brand.
- Flexibility and Agility: Situational advertising offers brands the flexibility to adapt their messaging in real-time based on changing circumstances, allowing them to respond quickly to opportunities or challenges in the market.
Situational advertising provides brands with a powerful tool for connecting with consumers in a meaningful way, driving engagement, and achieving marketing objectives in a dynamic and rapidly changing environment.
Why Run Situational Ads
Situational advertising refers to marketing strategies that are tailored to specific situations or contexts in which consumers find themselves. In each of these cases, situational advertising involves understanding the context in which consumers find themselves and tailoring marketing efforts to align with their needs, preferences, and behaviors in that moment.
Zillow: Location-Based Targeting
Zillow could utilize location-based advertising to target users who are in specific geographic areas, promoting homes for sale or rent in their vicinity.
Dating Sites: Online Behavior
Dating sites could use situational advertising based on users’ online behavior, such as browsing patterns or engagement with dating-related content, to target them with relevant ads in real-time.
TripAdvisor: Vacation Planning
TripAdvisor can employ situational advertising when users are actively researching or planning vacations, targeting them with ads for hotels, restaurants, and attractions in their chosen destination.
Our Process
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
Brands We Work With
Results
146% Increase in New Leads for Neighborhood CrossFit Gym
Learn How We Did It390.91% Increase in New Leads for Public Insurance Claim Adjuster
Learn How We Did It37.16% Increase in New Leads for Georgia Spine & Pain Management Practice
Learn How We Did It14.81% Increase in New Leads for Supplemental Health Insurance Provider
Learn How We Did It8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fee
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
16-Year Google Partner
We have a long-standing partnership with Google for both ads and analytics. Plus, we have access to enhanced Google Support that others do not.
Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
Let’s Connect
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.