LinkedIn Ads Agency in Jacksonville, FL
Brands have seen a 33% increase in purchases resulting from ad exposure on LinkedIn
With over 700 million active users, LinkedIn stands as the primary social media hub for professionals in the business sphere. Renowned for its robust advertising features and precise targeting options, LinkedIn holds significant value for B2B enterprises seeking to enhance brand visibility and cultivate leads in the online realm.
In today’s digital landscape, LinkedIn serves as a virtual equivalent of an outbound sales team. Need to connect with CEOs across a specific industry? LinkedIn’s targeting capabilities empower you to achieve precisely that.
Similar to Facebook, LinkedIn offers a diverse range of ad formats, including videos, images, and carousels. However, instead of relying on interests or purchasing behaviors, LinkedIn enables advertisers to target audiences based on educational background, job roles, company affiliations, and areas of expertise.
Why Soud Marketing for LinkedIn Ads
- Custom LinkedIn Ads Strategy For Your Business: LinkedIn operates totally differently than META Ads. So, running the same strategy that you do in META Ads just won’t work. Our team creates custom LinkedIn Ads strategies to fit both your business goals and marketing needs.
- 8+ Years Working With LinkedIn Ads: We have the experience and team members to make LinkedIn Ads a valuable marketing tool for your business.
- We Excel at Testing Ad Creative in LinkedIn Ads: Great results from LinkedIn Ads lies heavily in the ad design and content that is being run. Our team excels at ad creative strategy, design and testing for continual performance improvement.
- Pre-click and Post-click Experts: We subscribe to the belief that 50% of the success from LinkedIn Ads comes from the account structure and on-going management. The other 50% lies in the experience users are having with your website. We have in-house expertise in both areas and a long track-record of success.
Brands We Work With
Results
47.26% Increase in New Leads for Medical School Exam Tutor Program
Learn How We Did It32.43% Increase in New Leads for Eclectic Barber Shop
Learn How We Did It76% Increase in New Leads for Multi-Location Acupuncture Provider
Learn How We Did ItLinkedIn Ads Management
To achieve optimal results with LinkedIn ads, it’s essential to utilize a range of components and consistently refine them. Our strategy for crafting and overseeing LinkedIn ad campaigns revolves around delivering tailored creative content—whether it be images, videos, or carousels—to precisely target specific market segments.
Harnessing LinkedIn’s array of communication tools, businesses can engage with prospective clients effectively. Yet, achieving success hinges on employing the right audience targeting tactics and crafting compelling content and ads to drive user interaction.
All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.
Our team compiles competitor research, reviewing ad channels utilized, and messaging/promotion strategy. Market analysis provides key insights into the target audience and their digital consumption and habits, which help fine-tune the digital marketing strategy.
Our team identifies the top audience groups across LinkedIn to curate and segment based on age, location, company, job role, and seniority and work-related interests.
Additional audiences are built and curated utilizing customer lists for lookalike campaigns and pixel tagging for retargeting campaigns.
Identify the right cities, zip codes, and neighborhoods that contain your ideal audience.
Our team puts together the ad creative – words, images, videos, and slides – used to create multiple variations of ads for your business on LinkedIn.
For LinkedIn ads, we prefer to utilize a variety of creative – photos, slides, videos – to identify which ad format encourages the most engagement and action from your audience.
*We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography are available for an additional fee.
Bid strategies are the automated rules and approach to buying advertising on Facebook and Instagram.
Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.
Bid strategies can focus on maximizing reach, traffic, conversions, or hitting a specified cost per acquisition figure.
We work with your team to identify the exact KPIs to track for each campaign.
Our digital marketing tracking capabilities include:
- Traffic and website engagement.
- Website form submissions.
- Phone calls and call recording.
- Live chat and messenger bots.
- Email opt-ins.
- Conversion tracking through a variety of CRM and e-commerce platforms.
Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.
You can regularly expect fresh ideas from our team new keywords to test, fresh images and video ideas, as well as website improvements you can make to help with conversion.
The Soud Marketing Advantage
We want to be clear on one thing – we are not a large, full-service agency. We are a small digital marketing agency specializing in two things:
- Increasing qualified traffic to your website.
- Increasing the conversion rate on your website.
Simply put, our focus is to drive more potential customers to your website and convince those visitors to take the next step with your business, whether that be purchasing a product, scheduling an appointment, booking a consultation, etc. We achieve this through digital ads, search engine optimization, and content creation and optimization.
We concentrate solely on the key elements needed to be successful in digital marketing today – detailed ad account buildout, performance and conversion tracking, effective website content, and competitor analysis. We firmly believe these components need to be paramount rather than afterthoughts. So, that’s what we specialize in.
Digital marketing is what we know and all we do. This allows us to dedicate more time getting to know you, your business, and how your goals can best be achieved in the digital world. As a small team, we are able to become a true extension of your team.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fee
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
LinkedIn Ad Partner
We have a long-standing partnership with LinkedIn for both Ads and Analytics. Plus, we have access to enhanced Linkedin Ads support that others do not.
Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
FAQs
The cost of LinkedIn Ads varies based on factors such as targeting criteria, ad format, and bidding strategy.
LinkedIn Ads offer various targeting options, including job title, company size, industry, location, and more.
Yes, LinkedIn Ads are highly effective for B2B (Business to Business) marketing due to the platform’s professional user base and targeting capabilities.
LinkedIn Ads provide detailed analytics and insights, including metrics such as impressions, clicks, and conversions, to measure campaign performance.
No, we don’t recommend LinkedIn Ads to everyone. LinkedIn Ads tend to be more expensive compared to other platforms like Facebook or Google Ads. If your primary goal is brand awareness or reaching a broad consumer audience, other platforms might offer better options. LinkedIn Ads are more focused on professional networking and lead generation, which may not align with all campaign objectives. Certain industries or niches may not see significant benefits from advertising on LinkedIn. It’s essential to assess whether your industry aligns with LinkedIn’s user base and advertising capabilities, that’s where Soud Marketing can help!
Let’s Connect
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding our LinkedIn Ads agency in Jacksonville, FL.