PPC Ads Management in Jacksonville, FL
84% of brands and marketers report positive results from their PPC campaigns
Pay per click (PPC) advertising is the best way to get in front of potential customers when they’re searching for businesses like yours on search engines (Google, Bing, Yahoo) or in Maps. It has evolved into arguably the most crucial element of digital marketing for any business because of its ability to directly connect your business with consumers when they’re at their most engaged point and closest to a buying decision.
Pay per click advertising is perceived to be one of the easiest ways to target your customers directly online, however, it’s also a highly competitive environment and your results are only as good as the people executing your strategy and managing your campaigns. In the right hands, Pay Per Click can be your single most profitable investment in online marketing.
Why Soud Marketing for PPC Ads Management
- Custom keywords. You get to choose the search terms (key words and phrases) that you want to advertise on. Search terms tailored to your company’s products and services.
- Custom ad copy. Paid ads look just like organic results, except you get to write every word.
- Custom budget. You get to pick your daily budget for each campaign.
- Only pay per click. You won’t be charged every time your ads appear in search results. You are only charged when someone clicks on your ad.
- Track Conversions That Matter. We have the capabilities to track and report on the conversions/leads from PPC ads that matter to your business: website form submissions, phone calls, live chat sessions, etc.
Brands We Work With
Results
47.26% Increase in New Leads for Medical School Exam Tutor Program
Learn How We Did It32.43% Increase in New Leads for Eclectic Barber Shop
Learn How We Did It76% Increase in New Leads for Multi-Location Acupuncture Provider
Learn How We Did ItThe Soud Marketing Advantage
We want to be clear on one thing – we are not a large, full-service agency. We are a small digital marketing agency specializing in two things:
- Increasing qualified traffic to your website.
- Increasing the conversion rate on your website.
Simply put, our focus is to drive more potential customers to your website and convince those visitors to take the next step with your business, whether that be purchasing a product, scheduling an appointment, booking a consultation, etc. We achieve this through digital ads, search engine optimization, and content creation and optimization.
We concentrate solely on the key elements needed to be successful in digital marketing today – detailed ad account buildout, performance and conversion tracking, effective website content, and competitor analysis. We firmly believe these components need to be paramount rather than afterthoughts. So, that’s what we specialize in.
Digital marketing is what we know and all we do. This allows us to dedicate more time getting to know you, your business, and how your goals can best be achieved in the digital world. As a small team, we are able to become a true extension of your team.
Pay Per Click Management
We’ve been running PPC campaigns for the past 16 years, working with both local and national clients to drive growth and expansion. Our collective team knowledge and experience with budgeting, keyword targeting, ad creative development, and bid management strategies that scale revenue growth is unrivaled.
All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.
Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the digital marketing strategy.
Our team identifies the top keyword phrases related to the products or services offered that your target audience uses to search on Google and Bing.
This keyword list is compiled using multiple keyword research tools and is organized into logical keyword groups based on the products and services being sold.
Identify the right cities, zip codes, and neighborhoods that contain your ideal audience.
Our team puts together the ad creative – words, images, videos, and graphics – used to create multiple variations of ads for your business on Google, Facebook/Instagram, YouTube, etc.
For PPC, we prefer to utilize a variety of creative – photos, carousels, videos, swipes – to identify which ad format encourages the most engagement and action from your audience.
We work within the photo and video assets you currently have, as well as utilize a large stock library. Custom photography and videography are available for an additional fee.
Bid strategies are the automated rules and approach to buying advertising on display and video ad networks.
Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.
Bid strategies can focus on maximizing reach, traffic, conversions, or hitting a specified cost per acquisition figure.
We work with your team to identify the exact KPIs to track, i.e., traffic, website engagement, form submissions, phone calls, live chat and messenger bots, and email opt-ins. We can also help track conversions through a variety of CRMS and e-commerce platforms.
Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic and staying on budget.
You can regularly expect fresh ideas from our team, which include new keywords to test out, fresh images, and video ad ideas, as well as website improvements you can make to help with conversion.
Our Process
Communication between both parties is key and one of the biggest drivers of success for pay per click management. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fee
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
Google & Facebook Ad Partner
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
Expect Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
FAQs
PPC (Pay-Per-Click) advertising is a digital marketing strategy where advertisers pay a fee each time someone clicks on their ad. It is commonly used on platforms like Google Ads, Facebook Ads, and Amazon Advertising to drive targeted traffic to websites.
PPC costs vary depending on industry, competition, and keywords. The average cost-per-click (CPC) in Google Ads ranges from $1 to $3 for search ads and $0.50 to $1 for display ads, but competitive industries like legal and finance can exceed $50 per click.
PPC delivers immediate traffic by paying for ad placements, while SEO (Search Engine Optimization) is a long-term strategy that improves organic rankings without paying per click. Many businesses use both to maximize visibility.
- Google Ads (Search, Display, YouTube)
- Facebook & Instagram Ads (META Ads)
- LinkedIn Ads (Great for B2B targeting)
- Amazon Ads (Best for e-commerce)
- TikTok & Snapchat Ads (Targeting younger audiences)
PPC can deliver instant traffic, but optimizing for profitability can take weeks to months. A/B testing, audience adjustments, and bid refinements help improve results over time. At Soud Marketing, we can help you maximize your results, track your spending, and get the most return on your investment (ROI) with your marketing budget.
Let’s Connect
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you a free assessment of your business’s digital presence.