Tracking & Analytics
WEBSITE, AUDIENCE & CONVERSION TRACKING CAPABILITIES
Companies lose between 15%-25% of their revenue due to poor data quality & tracking
Website tracking and analytics are essential tools for understanding how users interact with your website. By gathering data on user behavior, preferences, and demographics, tracking and analytics tools provide valuable insights that can help optimize your website’s performance and improve user experience.
Tracking and analytics are indispensable tools for any website owner or marketer looking to understand their audience, improve website performance, and achieve their business goals. By leveraging the insights provided by these tools, you can make informed decisions that drive success and growth for your website and business.
To ensure our marketing campaigns yield lasting benefits for our clients, it’s imperative to grasp and magnify the unique attributes of their brand and products. To achieve this, we implement various tracking programs that monitor the entire customer journey, spanning from initial click to final purchase.
These tracking initiatives furnish us and our clients with comprehensive insights into customer behaviors and preferences. Subsequently, we leverage this data to generate actionable intelligence, facilitating the development of impactful strategies and campaign refinements. By continuously refining our approaches based on these insights, we enhance both marketing effectiveness and sales outcomes.
With website analytics, you gain comprehensive data on your visitors, including their origins, navigation paths, and areas of interest. You can uncover valuable information like geographical locations, preferred pages, and even specific products or services they engage with. This knowledge allows you to tailor your content and marketing strategies to better meet the needs of your audience. By having tracking and analytics set up from the get go is mandatory in running successful and profitable ADs.
Tracking & Analytics Explained
Website tracking and analytics are essential tools for understanding and optimizing the performance of your online presence. These programs, provide valuable insights into visitor behavior, helping you make informed decisions to enhance your website’s effectiveness.
- Google Analytics 4: GA4, is the latest iteration of Google’s analytics platform, designed to provide advanced tracking and analytics capabilities for websites and mobile apps. One of the key differences with GA4 is its focus on event-based tracking rather than pageviews. Events can include various user interactions such as button clicks, video views, form submissions, and more. It offers deeper integration with Google’s advertising platforms, enabling us to better understand the impact of the advertising campaigns on user behavior and conversions.
- Heat Map Tracking: Taking analytics a step further, heat map tracking provides visual representations of user interactions on your website. By observing recorded sessions, you can see firsthand how visitors engage with your content, where they click, and how they progress through conversion processes. This insight enables you to optimize your website’s layout and design for maximum engagement and conversion rates.
- Phone Call Tracking & Call Recording: Incorporating phone call tracking and recording into your analytics bridges the gap between online and offline conversions. Call recording allows you to assess the quality of customer interactions, providing feedback for refining sales and customer service strategies.
- Customer Relationship Management System: A CRM, is a software tool used by businesses to manage interactions and relationships with current and potential customers. It serves as a centralized database where companies can store and organize customer information, such as contact details, purchase history, communication preferences, and interactions with the business across various channels. We work with multiple CRMs, such as: Saleforce, HubSpot, Service Titan, and a variety of Real Estate and Medical EMR Systems.
Why Run Tracking & Analytics
In today’s competitive market, leveraging website tracking and analytics is essential for maximizing your online presence and driving meaningful results. Whether it’s understanding visitor behavior, optimizing website design, or improving customer interactions, these tools empower you to make data-driven decisions that enhance your overall digital strategy.
Insight into User Behavior
Tracking and analytics tools provide detailed information about how users navigate your website, including which pages they visit most frequently, how long they stay on each page, and where they drop off.
Performance Monitoring
By tracking key metrics such as page load times and bounce rates, you can identify areas where your website may be underperforming and take steps to improve its speed and responsiveness.
Audience Segmentation
Analytics tools allow you to segment your audience based on various criteria, such as demographics, location, and device type. This information can help you tailor your content and marketing strategies to better meet the needs of different user groups.
Goal Tracking
Whether your goal is to drive sales, generate leads, or increase engagement, tracking and analytics tools enable you to set specific goals and track your progress towards achieving them.
ROI
Measure your return of investment, track long term customer value (LTV), intelligence on how customers are using your site and how you can make improvements.
Our Process
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
Brands We Work With
Results
146% Increase in New Leads for Neighborhood CrossFit Gym
Learn How We Did It390.91% Increase in New Leads for Public Insurance Claim Adjuster
Learn How We Did It37.16% Increase in New Leads for Georgia Spine & Pain Management Practice
Learn How We Did It14.81% Increase in New Leads for Supplemental Health Insurance Provider
Learn How We Did It8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fee
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
16-Year Google Partner
We have a long-standing partnership with Google for both ads and analytics. Plus, we have access to enhanced Google Support that others do not.
Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
Let’s Connect
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.