No matter what you sell, your website is the digital storefront of your business. It’s where your customers go to learn everything about you, from your products/services, location, and hours to your company story and philosophy.
As our world becomes more digital, consumers’ expectations for websites are continuously increasing. Not only do they want to easily find the exact information they’re looking for, but they want to be able to do so quickly and in a visually appealing manner.
Whether you need to develop a website from the ground up or simply a refresh on your current site, a full site or only a landing page to accompany a specific campaign, we can help.
We want to be clear on one thing – we are not a large, full-service agency. We are a small digital marketing agency specializing in two things:
Simply put, our focus is to drive more potential customers to your website and convince those visitors to take the next step with your business, whether that be purchasing a product, scheduling an appointment, booking a consultation, etc. We achieve this through digital ads, search engine optimization, and content creation and optimization.
We concentrate solely on the key elements needed to be successful in digital marketing today – detailed ad account buildout, performance and conversion tracking, effective website content, and competitor analysis. We firmly believe these components need to be paramount rather than afterthoughts. So, that’s what we specialize in.
Digital marketing is what we know and all we do. This allows us to dedicate more time getting to know you, your business, and how your goals can best be achieved in the digital world. As a small team, we are able to become a true extension of your team.
We’ve mastered the process to design and build websites that play an integral role in the growth of your business. Our website plans are customized for each client, taking into account the industry they are in, the level of competing websites, and the type of content their users engage with.
Here are the steps and deliverables included in our website design and maintenance package.
An effective website requires a thorough understanding of your competitors’ websites and web pages. This information will be used to build a custom strategy plan to ensure your website competes with your top competitors.
Communication between both parties is key and one of the biggest drivers of success. Website design and builds are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create websites that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategy plan, specific for your company, with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and website specifics, outlining the site structure, design strategy, content plan, and conversion capabilities.
Websites are designed and built in a timely and tactical manner, focused on client buy-in and long-term growth capabilities.
Continually monitor website performance – traffic, engagement, and conversions – adjusting content where necessary to improve performance at each stage of the consumer journey.
YOU'LL LOVE WORKING WITH US
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
You are free to increase or decrease your ad budget as much as you want with no consequences.
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
The timeline varies based on the complexity of each project. A simple single landing page can take 2-4 weeks, while larger custom sites can take 2-6 months, sometimes longer.
We ensure that all websites are created user friendly, ensuring they work well on all screen sizes, from desktops to smartphones.
Absolutely! A good website design includes SEO best practices like fast loading speeds, mobile optimization, updated and high ranking keywords, and proper site structure to improve search rankings.
Yes, at Soud Marketing we absolutely can handle the content writing for you and your business. Here’s what sets us apart:
Maintenance keeps your site secure, fast, and functional. It includes updates, security patches, backups, and performance optimization. Here are just a few things Website Maintenance can help with:
Yes, at Soud Marketing we not only offer the initial website design from start to finish, we also offer monthly maintenance plans to keep your site running smoothly and keep it ranking higher.
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you all the details about our Free Digital Marketing Campaign program..