Your bounce rate is an important analytics metric that is often misunderstood. Let’s look at how to accurately analyze your bounce rate.
First, keep in mind that when you look at the top-level metrics, it’s an average. The bounce rate for your entire site is an average of all your pages – some that likely have a decent bounce rate and others that may have a high bounce rate.
Instead of looking at the bounce rate for your entire site, look at the bounce rate either page by page or section by section. Compare the bounce rate of your home page to your service pages, your product page to your blog page, etc. The macro-level report isn’t very helpful because it doesn’t accurately tell the story of your site and where you need to make improvements.