Video Series Content / Vlog

Use Comp Analysis to Create Better Ads

Name: Soud Marketing
Price range: $$

February 13, 2021

A simple comp analysis will absolutely transform your digital marketing efforts. Understanding the value of where your business is positioned within the marketplace versus its competitors is so important for really maximizing digital marketing efforts. Many people understand what a comp analysis is but have never done it.

What to Look For

Use a comp analysis to compare your products and services, pricing structure, deliverability, the value of what you offer, as well as your customer service and support to those of your competitors. Also, look at what your competitors are doing for marketing and advertising. Where are they running ads? What is the tone of those ads as well as the copy, sentiment, images, and videos?

This gives you a treasure trove of information and helps you understand where your product sits niche-wise within the target audience. Then, you need to use that information two-fold:

Use the information to better target ads to individuals. That means reexamining the keyword phrases in your Google ad campaigns. Make sure you’re targeting the right interest-based groups on platforms like Facebook, Instagram, and LinkedIn.
Create better ad creative – photos, videos, etc. – to be more tailored to your particular niche within your target audience. This includes your ad copy, tone, sentiment, calls-to-action, as well as promotional offers.

A comp analysis will provide absolutely invaluable information. Put it into practice today.