Health & Wellness Practices
Digital Marketing Services for Health & Wellness Businesses
The Wellness Industry is a $1.8 trillion global market
Digital marketing plays a crucial role in promoting wellness practices by making them accessible to a wider audience and creating new engagement. Through Google and Meta Ads, email marketing, SEO, and content creation, wellness brands can reach individuals actively seeking to improve their physical, mental, and emotional health.
At Soud Marketing we offer personalized strategies, helping wellness practitioners connect with their audience on a deeper level and create tailored experiences that generate continuous and long-term client relationships. We help build brand awareness in the wellness industries ranging from Yoga, Acupuncture, Reiki, Fitness, Chiropractic, Physical Therapy, and everything in between.
Wellness Practice Case Study
76% increase in new leads via Google Search Ads for Multi-Location Acupuncture & Chinese Medicine Provider
Though already an established acupuncture provider, despite their multiple locations, they faced various challenges affecting their visibility with potential patients. Our marketing strategy greatly increased new patient leads, allowing this client to serve more people needing treatment in their target areas.
- We targeted people searching for acupuncture for specific conditions.
- We then established them as a condition-specific treatment provider in their area’s market and leveraged this brand identity to help drive conversions.
Digital Marketing to Grow Your Practice
Your potential clients are googling specific ailments and symptoms they are experiencing. They are already looking and searching online and on social media for solutions to their problems. Having good search visibility on Google is equally important as having social media presence and visibility. At Soud Marketing, we help not only bring in new business using Google and Meta Ads, we help maintain retention with consistent email marketing and remarketing ads, keeping you and your practice top of mind.
The Soud Marketing Advantage
We’re not a large, full-service agency—we’re a specialized digital marketing team focused on two things:
- Driving qualified traffic to your website
- Converting visitors into customers
Through digital ads, SEO, and content optimization, we prioritize what truly drives success: ad account buildout, conversion tracking, website content improvements, and competitor analysis. We firmly believe these components need to be paramount to achieve consistent growth.
Digital marketing is our core focus, allowing us to deeply understand your business and act as a true extension of your team.
Digital Marketing Services
Paid Search for Healthcare Organizations
Show Up On Page One When Patients Search Online.
A solid digital marketing strategy for any company starts and ends with search. Why? Because when people go to either Google or Bing to search for something, they have what we call “high intent.” They aren’t passively scrolling through social media; they are actively looking for something they want, whether that be information, a product, or a service.
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SEO for Healthcare Organizations
Show Up In Organic Results When Patients Search Online.
While paid ads are the top choice for top placement, organic search results still matter. A strong Search Engine Optimization (SEO) strategy will help your website rank higher in organic search results for the keywords and phrases that matter most to your business.
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Social Media Marketing for Healthcare Organizations
Reach Patients At The Exact Points They’ll Be Most Receptive To You.
Healthcare groups tend to use social media less than other industries, but social media plays an increasingly important role for patients. In the U.S., eight out of 10 internet users look up health information online, and 74% of them use social media.
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Online Reviews for Healthcare Organizations
Put Your Best Foot Forward When Patients Are Scrutinizing You The Most Closely.
In our very digital world, online reviews now play a critical role for businesses. In fact, 42% of internet users say reviews are one of the most important things that impact their decision about a company or product. And healthcare organizations are in the top three industries where consumers are most likely to read reviews.
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Email Marketing for Health & Wellness Professionals
Emails keep you and your practice top of mind.
Regular and consistent email newsletters offering wellness tips, discounts on services, updates and exclusive content, can help nurture new and exciting relationships and keep clients engaged during their wellness journey and your business top of mind.
MoreOur Approach
Communication between both parties is key and one of the biggest drivers of success. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specific for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fees
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
Google & Facebook Ad Partner
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
Expect Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
FAQs
Focus on using different marketing strategies, such as:
- SEO-optimized content (blogs, guides, FAQs)
- Local SEO (Google My Business optimization)
- Social media marketing (Instagram, Facebook, LinkedIn, TikTok)
- Paid advertising (Google Ads, Meta Ads, influencer partnerships)
- Email marketing (educational content, promotions, personalized campaigns)
Yes, but you must comply with advertising regulations, especially on Meta and Google. At Soud Marketing, we stay up to date with best practices allowing your business to show up more frequently online and follow the proper regulations.
Every business will vary on a case by case basis, but here is typically when you can see results:
- SEO: 3–6 months for noticeable improvements
- Paid Ads: Immediate traffic, but optimization takes 1-2 months
- Social Media: 3–6 months of consistent posting
- Email Marketing: Can generate conversions within weeks with the right strategy
Absolutely! And here’s why- having exceptionally well written copy on your website will allow potential clients to make informed decisions and see if your business is able to help them with their ailments. Bottom line, they are looking for a solution to their problem. By make sure to use well thought out copy that touches their pain points, uses SEO (search engine optimization) practices, and trending keywords, you are able to build trust and authority, and show up in more search results.
At Soud Marketing, we can help you by creating captivating content that not only brings new clients in, but keeps them coming back.
Let’s Connect
Ready to elevate your wellness practice and reach more clients?
Contact us today to start building a customized marketing strategy that helps your business grow in Jacksonville, FL!