Google Ads Management in Jacksonville, FL
75% of people believe paid search ads make it easier to find information online
Advertising on Google is arguably the most important – and most valuable! – element of digital marketing for every business. Why? Because of its ability to directly connect your business with consumers when they’re at their most engaged point and closest to a buying decision.
Google advertising is one of the easiest ways to target your customers directly online, however, it’s also a highly competitive environment. Your results are only as good as the people executing your strategy and managing your campaigns.
In the right hands, Google Ads can be your single most profitable investment in online marketing.
Why Soud Marketing for Google Ads Management
- We’re Growth Strategists: with the team, expertise, and proven success in driving revenue through Google Ads.
- Custom Google Ads Strategies: aligned with your business goals and marketing needs—driving the success you need to thrive.
- 20+ Years of Google Ads Expertise: Our seasoned team knows how to turn Google Ads into a powerful revenue-driving tool for your business.
- Pre-click and Post-click Experts: Google Ads success is 50% ad management, 50% user experience—we excel at both to deliver consistent results.
Brands We Work With
Results
47.26% Increase in New Leads for Medical School Exam Tutor Program
Learn How We Did It32.43% Increase in New Leads for Eclectic Barber Shop
Learn How We Did It76% Increase in New Leads for Multi-Location Acupuncture Provider
Learn How We Did ItThe Soud Marketing Advantage
We want to be clear on one thing – we are not a large, full-service agency. We are a small digital marketing agency specializing in two things:
- Increasing qualified traffic to your website.
- Increasing the conversion rate on your website.
Simply put, our focus is to drive more potential customers to your website and convince those visitors to take the next step with your business, whether that be purchasing a product, scheduling an appointment, booking a consultation, etc. We achieve this through digital ads, search engine optimization, and content creation and optimization.
We concentrate solely on the key elements needed to be successful in digital marketing today – detailed ad account buildout, performance and conversion tracking, effective website content, and competitor analysis. We firmly believe these components need to be paramount rather than afterthoughts. So, that’s what we specialize in.
Digital marketing is what we know and all we do. This allows us to dedicate more time getting to know you, your business, and how your goals can best be achieved in the digital world. As a small team, we are able to become a true extension of your team.
Google Ads Management
The formula to achieving great results from Google Ads remains the same for each client: choose the right keywords, write compelling ads, and run those ads in the most targeted geographic locations to attract your ideal customers. Our process for Google Ads success is tried, true, and time-tested for over 20 years!
All projects start with a strong understanding of where your business sits within the market and how it stacks up against the competition.
Our team compiles competitor research, reviewing ad channels utilized and messaging/promotion strategy. Market analysis provides key insights on target audience and their digital consumption and habits, which help fine tune the digital marketing strategy.
Our team identifies the top keyword phrases related to the products or services offered that your target audience uses to search and conduct research on Google.
This keyword list is compiled using multiple keyword research tools and is organized into logical keyword groups based on the products and services being sold.
Identify the right cities, zip codes, and neighborhoods that contain your ideal audience.
Our team writes multiple variations of ads that will be used within each campaign and ad group. Testing different variations of ads is one of the fastest ways to begin optimizing your Google Ads campaigns and provides valuable information that can be implemented through your entire digital marketing straegy.
Bid strategies are the automated rules and approach to buy advertising on Google.
Our team selects the bid strategy and campaign objectives to produce the best possible results for each client’s specific marketing goals.
Bid strategies can focus on maximizing reach, traffic, conversions or hitting a specified cost per acquisition figure.
We work with your team to identify the exact KPIs to track for each campaign.
Our digital marketing tracking capabilities include:
- Traffic and website engagement.
- Website form submissions.
- Phone calls and call recording.
- Live chat and messenger bots.
- Email opt-ins.
- Conversion tracking through a variety of CRM and e-commerce platforms.
Once your campaigns are live, our team performs daily account checks and optimizations to ensure all campaigns are generating good quality traffic.
You can regularly expect fresh ideas from our team, such as new keywords to test, different video ideas, as well as website improvements you can make to help with conversion.
Our Process
Here’s the exact process we use to create digital marketing campaigns that deliver new customers for our clients.
Communication between both parties is key and one of the biggest drivers of success with Google Ads. Campaigns and strategies are always stronger if everyone involved is pulling in the same direction. We aim to not only improve your current performance, but to also fully educate and empower your team. In today’s digital world, communication speed and forward thinking strategies are key for growth.
We’ll start out by meeting and talking through your business goals, current marketing challenges, and growth expectations.
We’ll put together a strategic plan specifically for your company with a focus on maximizing all the opportunities we see for growth.
We meet with your team to present and discuss the overall strategy and campaign specifics, outlining audience targeting, channel and messaging strategy, promotional offers, and tracking capabilities.
Campaigns are created and launched in a timely and tactical manner, focused on short-term gains and long-term brand growth.
Continually monitor campaign performance – traffic, engagement, and revenue generated – adjusting where necessary to improve performance at each stage of the consumer journey.
Google Ads Videos
8Reasons
YOU'LL LOVE WORKING WITH US
No Contracts
We work month-to-month with all clients. You’re welcome to leave anytime you are not fully satisfied. You are in full control.
Flat Rate Monthly Fee
It's easy to understand and scale, plus you pay less. No bloated “packages” filled with other services you do not need.
Transparent Pricing
You pay Google and Facebook with your own credit card and are able to see exactly how much was spent on traffic.
No Setup or Startup Fees
You pay after ads and campaigns go live. We set up campaigns free of charge. Ads go live only with your final approval.
No Ad Budget Requirements
You are free to increase or decrease your ad budget as much as you want with no consequences.
Advanced Tracking Services at Cost
Any and all advanced tracking services are deployed at cost with no agency markup. Not fully satisfied? You can cancel at any time.
Facebook & Google Ad Partner
We have a long-standing partnership with Google & Facebook for both ads and analytics. Plus, we have access to enhanced support on both platforms that others do not.
Fresh Ad Creative & Content
We believe fresh content is the recipe for success. Our team continually presents fresh ideas for ad creative and website content to strengthen campaigns and build brand.
FAQs
Google Ads is an online advertising platform where businesses pay to display ads on Google’s search results, YouTube, and partner websites.
Costs vary based on competition and industry. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks your ad.
- Google Ads is paid advertising that delivers immediate traffic.
- SEO is organic optimization that takes time but provides long-term results.
- Search Ads (text-based in search results)
- Display Ads (visual banners on websites)
- Shopping Ads (product listings in Google Shopping)
- Video Ads (YouTube ads)
- Performance Max (multi-channel automated campaigns)
- App Ads (to promote mobile apps)
If your target audience actively searches for your product or service online, Google Ads can be an effective way to drive traffic and sales. Google Ads is great for all size businesses because it’s scalable, allowing even small businesses to start with a low budget and increase spending based on performance. At Soud Marketing, we can help you put together a Google Advertising plan using relevant keywords with a good balance of search volume and competition!
Let’s Connect
We’d love to meet you and learn about your business and marketing goals, as well as answer any questions you may have regarding digital marketing or our agency.
Plus, we’ll give you all the details about our free audit of your digital presence.