If you’re a marketing director or manager and you want to expand your digital marketing into new channels, it’s not uncommon to receive pushback from upper management, the C-suite, or the business owner. Digital marketing is an ever-growing space and there are so many options – search ads, email, social media, etc. You may see the need to expand to a new channel, but your boss doesn’t.
This can be a hard sell, especially if your boss isn’t well versed in digital marketing. Here’s how to convince your boss to expand your digital marketing into more channels: