Are You Leaving Money on the Table?

It’s All About Balance

It’s important to find balance within your digital marketing program. What I mean is, you can’t only run campaigns like Google search ads, Facebook conversion, lead formats, etc. Those are fantastic and I highly endorse them. However, those campaigns are only focused on serving ads to the 5-10% of your target market that is ready to purchase that day. They are not brand-building initiatives.

I like to ensure all my clients have balance in their digital marketing budget every single month. You should have initiatives that are going to build your brand. You need to introduce new users to your brand and build the know, like, and trust factor that is going to translate into sales further down the funnel.

It’s all about balance. Putting ads in front of those individuals who are closer to making an actual buying decision as well as bringing new people into the fold. This will prevent your brand from plateauing in your digital marketing results because you’ll always be finding new potential customers to sell, and you will always be closing those who are ready to buy right then and there.