First, let’s look at how often you should have a performance review with your boss. If you are a marketing director, manager, or anyone who has their hands in the day-to-day marketing of a company, you should be having a performance review every quarter, not every month.
Every month does not give your campaigns enough time to reach out and touch enough new people, and then nurture those people through the sales process. Do your reviews every quarter.
A good performance review is made up of two different parts.